4. A marketing firm has been hired by a cola company to review how their cola drink compares to their two major competitors. The marketing firm conducts a series of comparison trials at the grocery stores and public areas around the region where volunteers are asked to rank the cola drinks on three criteria from most to least favorable. What type of data is being collected by this research? O a. Interval O b. Ratio C. Ordinal d. Nominal
4. A marketing firm has been hired by a cola company to review how their cola drink compares to their two major competitors. The marketing firm conducts a series of comparison trials at the grocery stores and public areas around the region where volunteers are asked to rank the cola drinks on three criteria from most to least favorable. What type of data is being collected by this research? O a. Interval O b. Ratio C. Ordinal d. Nominal
Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
Section: Chapter Questions
Problem 1TY
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Transcribed Image Text:4. A marketing firm has been hired by a cola company to review how their cola drink compares to their
two major competitors. The marketing firm conducts a series of comparison trials at the grocery stores
and public areas around the region where volunteers are asked to rank the cola drinks on three
criteria from most to least favorable. What type of data is being collected by this research?
a. Interval
b. Ratio
O c. Ordinal
O d. Nominal
5. Which of these are the correct indicators that data is on an interval scale? Select all that apply.
O a. Values are precise
b. Meaningful zero point
O c. Equal spacing between values
O d. Only provides a rank ordering of values
Transcribed Image Text:6. Which of these levels of measurement requires a meaningful zero point?
a. Interval
b. Ratio
O c. Ordinal
O d. Nominal
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