4 The city council plans to conduct a survey and use the results to improve city services. The council wants to select citizens at random to participate in the survey. Which sampling method will NOT produce results representative of the population? F Obtain a list of customer names from the water department and survey each member of every tenth household over the age of 18. G Survey every person who attends a city council meeting each month for six months. H Survey each member of households with even house numbers. J Use a computer program to generate a list of addresses.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
Problem 3DYMP: Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for...
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4 The city council plans to conduct a survey and
use the results to improve city services. The
council wants to select citizens at random to
participate in the survey. Which sampling
method will NOT produce results
representative of the population?
F Obtain a list of customer names from the
water department and survey each member
of every tenth household over the age of 18.
G Survey every person who attends a city
council meeting each month for six months.
H Survey each member of households with
even house numbers.
J Use a computer program to generate a list
of addresses.
Transcribed Image Text:4 The city council plans to conduct a survey and use the results to improve city services. The council wants to select citizens at random to participate in the survey. Which sampling method will NOT produce results representative of the population? F Obtain a list of customer names from the water department and survey each member of every tenth household over the age of 18. G Survey every person who attends a city council meeting each month for six months. H Survey each member of households with even house numbers. J Use a computer program to generate a list of addresses.
2 The coaches of a school football team want to
know how many families from the school plan
to attend this week's game. Each coach takes a
different approach to obtain this information.
Which sampling method would provide a good
representation of the population?
F Call all the parents of the football players to
ask if their families will attend the game.
G Stop every fifth car that enters the school
parking lot one morning to ask if their
families will attend the game.
H Ask all the students in the last period PE
class if their families will attend the game.
J Choose every fourth student from an
alphabetical list of the entire student body
and ask if their families will attend the game.
Transcribed Image Text:2 The coaches of a school football team want to know how many families from the school plan to attend this week's game. Each coach takes a different approach to obtain this information. Which sampling method would provide a good representation of the population? F Call all the parents of the football players to ask if their families will attend the game. G Stop every fifth car that enters the school parking lot one morning to ask if their families will attend the game. H Ask all the students in the last period PE class if their families will attend the game. J Choose every fourth student from an alphabetical list of the entire student body and ask if their families will attend the game.
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing