4 Absorbing Markov chains are used in marketing to model the probability that a customer who is contacted by telephone will eventually buy a product. Consider a prospective customer who has never been called about purchasing a product. After one call, there is a 60% chance that the customer will express a low degree of interest in the product, a 30% chance of a high degree of interest, and a 10% chance the customer will be deleted from the company's list of prospective customers. Consider a customer who currently expresses a low degree of interest in the product. After another call, there is a 30% chance that the customer will purchase the product, a 20% chance the person will be deleted from the list, a 30% chance that the customer will still possess a low degree of interest, and a 20% chance that the customer will express a high degree of interest. Consider a customer who currently expresses a high degree of interest in the product. After another call, there is a 50% chance that the customer will have purchased the product, a 40% chance that the customer will still have a high degree of interest, and a 10% chance that the customer will have a low degree of interest. a b What is the probability that a new prospective customer will eventually purchase the product? What is the probability that a low-interest prospective customer will ever be deleted from the list? c On the average, how many times will a new prospective customer be called before either purchasing the product or be- ing deleted from the list?
4 Absorbing Markov chains are used in marketing to model the probability that a customer who is contacted by telephone will eventually buy a product. Consider a prospective customer who has never been called about purchasing a product. After one call, there is a 60% chance that the customer will express a low degree of interest in the product, a 30% chance of a high degree of interest, and a 10% chance the customer will be deleted from the company's list of prospective customers. Consider a customer who currently expresses a low degree of interest in the product. After another call, there is a 30% chance that the customer will purchase the product, a 20% chance the person will be deleted from the list, a 30% chance that the customer will still possess a low degree of interest, and a 20% chance that the customer will express a high degree of interest. Consider a customer who currently expresses a high degree of interest in the product. After another call, there is a 50% chance that the customer will have purchased the product, a 40% chance that the customer will still have a high degree of interest, and a 10% chance that the customer will have a low degree of interest. a b What is the probability that a new prospective customer will eventually purchase the product? What is the probability that a low-interest prospective customer will ever be deleted from the list? c On the average, how many times will a new prospective customer be called before either purchasing the product or be- ing deleted from the list?
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
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
Transcribed Image Text:4 Absorbing Markov chains are used in marketing to model the probability that a customer who is contacted by telephone will
eventually buy a product. Consider a prospective customer who has never been called about purchasing a product. After one call,
there is a 60% chance that the customer will express a low degree of interest in the product, a 30% chance of a high degree of
interest, and a 10% chance the customer will be deleted from the company's list of prospective customers. Consider a customer
who currently expresses a low degree of interest in the product. After another call, there is a 30% chance that the customer will
purchase the product, a 20% chance the person will be deleted from the list, a 30% chance that the customer will still possess a
low degree of interest, and a 20% chance that the customer will express a high degree of interest. Consider a customer who
currently expresses a high degree of interest in the product. After another call, there is a 50% chance that the customer will have
purchased the product, a 40% chance that the customer will still have a high degree of interest, and a 10% chance that the customer
will have a low degree of interest.
a
b
What is the probability that a new prospective customer will eventually purchase the product?
What is the probability that a low-interest prospective customer will ever be deleted from the list?
c On the average, how many times will a new prospective customer be called before either purchasing the product or be-
ing deleted from the list?
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