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3.3.5. Table 5: Historical Demand Year 2015 2016 2017 2018 2019 Target number of populations 112,491 113,706 114,934 116,175 117,430 Market Segmentation 40% 40% 40% 40% 40% Segmented Willing to try Target Market Percentage Projected Target Market MCR Demand Monthly Months in a Year 12 12 12 12 12 Demand per year Segmented = Target Number of Population x Market Segmentation Projected Target Market = Demand Monthly = Projected Target Market × MCR Demand per year = Demand Monthly x Months in a Year Segmented x Willing to try x Target Market Percentage %3D

3.3.5. Table 5: Historical Demand Year 2015 2016 2017 2018 2019 Target number of populations 112,491 113,706 114,934 116,175 117,430 Market Segmentation 40% 40% 40% 40% 40% Segmented Willing to try Target Market Percentage Projected Target Market MCR Demand Monthly Months in a Year 12 12 12 12 12 Demand per year Segmented = Target Number of Population x Market Segmentation Projected Target Market = Demand Monthly = Projected Target Market × MCR Demand per year = Demand Monthly x Months in a Year Segmented x Willing to try x Target Market Percentage %3D

FINANCIAL ACCOUNTING
FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
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3.3.5. Table 5: Historical Demand Year 2015 2016 2017 2018 2019 Target number of populations 112,491 113,706 114,934 116,175 117,430 Market Segmentation 40% 40% 40% 40% 40% Segmented Willing to try Target Market Percentage Projected Target Market MCR Demand Monthly Months in a Year 12 12 12 12 12 Demand per year Segmented = Target Number of Population x Market Segmentation Projected Target Market = Segmented x Willing to try x Target Market Percentage Demand Monthly = Projected Target Market x MCR Demand per year = Demand Monthly x Months in a Year %3D
Transcribed Image Text:3.3.5. Table 5: Historical Demand Year 2015 2016 2017 2018 2019 Target number of populations 112,491 113,706 114,934 116,175 117,430 Market Segmentation 40% 40% 40% 40% 40% Segmented Willing to try Target Market Percentage Projected Target Market MCR Demand Monthly Months in a Year 12 12 12 12 12 Demand per year Segmented = Target Number of Population x Market Segmentation Projected Target Market = Segmented x Willing to try x Target Market Percentage Demand Monthly = Projected Target Market x MCR Demand per year = Demand Monthly x Months in a Year %3D
3.3. Demand and Supply 3.3.1. Table 1: Historical Number of a Population Historical number of Population Growth Population Year No. of Population Rate (1.08%) 2015 111,289 2016 2017 2018 2019 3.3.2. Table 2: Projected Number of Population Historical number of Population Growth Population Year No. of Population Rate (1.08%) 2020 2021 2022 2023 2024 3.3.3. Table 3: Target Market Percentage O The are 100 respondents. 90 respondents willing to try the product and 75 respondents willing to buy. Willing to try Willing to buy Target Market Percentage Formulas: Willing to try = Answer the willing to try / 100 respondents Willing to buy = Answer the willing to buy / answer the willing to try Target Market Percentage = Willing to try x willing to buy 3.3.4. Table 4: Monthly Consumption Rate Consumption Basis No. of Participants No. of Frequency МCR (per month) Once a Month 45 1 Twice a Month 25 Thrice a Month 20 3 TOTAL 90 Average Consumption Rate Formula: Monthly Consumpțion Rate = No, of participants x No. of frequency
Transcribed Image Text:3.3. Demand and Supply 3.3.1. Table 1: Historical Number of a Population Historical number of Population Growth Population Year No. of Population Rate (1.08%) 2015 111,289 2016 2017 2018 2019 3.3.2. Table 2: Projected Number of Population Historical number of Population Growth Population Year No. of Population Rate (1.08%) 2020 2021 2022 2023 2024 3.3.3. Table 3: Target Market Percentage O The are 100 respondents. 90 respondents willing to try the product and 75 respondents willing to buy. Willing to try Willing to buy Target Market Percentage Formulas: Willing to try = Answer the willing to try / 100 respondents Willing to buy = Answer the willing to buy / answer the willing to try Target Market Percentage = Willing to try x willing to buy 3.3.4. Table 4: Monthly Consumption Rate Consumption Basis No. of Participants No. of Frequency МCR (per month) Once a Month 45 1 Twice a Month 25 Thrice a Month 20 3 TOTAL 90 Average Consumption Rate Formula: Monthly Consumpțion Rate = No, of participants x No. of frequency
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