3. Peter Martin is going to help his brother open a food store. Peter initially believes that there is a 60 % chance that his brother's food store would be a success. To assure success, Peter is considering doing a market research study. Based on historical data, there is a 0.8 probability that the marketing research will be favorable given a successful food store. Moreover, there is a 0.7 probability that the marketing research will be unfavorable given an unsuccessful food store. (a) If the marketing research is favorable, what is the probability that the store will be successful? (b) If the marketing research is unfavorable, what is the probability that the store will be successful?

A First Course in Probability (10th Edition)
10th Edition
ISBN:9780134753119
Author:Sheldon Ross
Publisher:Sheldon Ross
Chapter1: Combinatorial Analysis
Section: Chapter Questions
Problem 1.1P: a. How many different 7-place license plates are possible if the first 2 places are for letters and...
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3. Peter Martin is going to help his brother open a food store.
Peter initially believes that there is a 60 % chance that his
brother's food store would be a success.
To assure success, Peter is considering doing a market research
study. Based on historical data, there is a 0.8 probability that the
marketing research will be favorable given a successful food
store. Moreover, there is a 0.7 probability that the marketing
research will be unfavorable given an unsuccessful food store.
(a) If the marketing research is favorable, what is the probability
that the store will be successful?
(b) If the marketing research is unfavorable, what is the
probability that the store will be successful?
Transcribed Image Text:3. Peter Martin is going to help his brother open a food store. Peter initially believes that there is a 60 % chance that his brother's food store would be a success. To assure success, Peter is considering doing a market research study. Based on historical data, there is a 0.8 probability that the marketing research will be favorable given a successful food store. Moreover, there is a 0.7 probability that the marketing research will be unfavorable given an unsuccessful food store. (a) If the marketing research is favorable, what is the probability that the store will be successful? (b) If the marketing research is unfavorable, what is the probability that the store will be successful?
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