3-Janice Davis, a marketing representative for a U.S. firm, was looking forward to her assignment in Japan because she had visited the country on one occasion. However, her anticipation quickly turned to frustration. Because all stores signs were in Japanese, she didn't know where to buy even a broom. Directions and instructions for using appliances were in Japanese. Question: How could Janice have better prepared herself for the cultural shock she experienced?
3-Janice Davis, a marketing representative for a U.S. firm, was looking forward to her assignment in Japan because she had visited the country on one occasion. However, her anticipation quickly turned to frustration. Because all stores signs were in Japanese, she didn't know where to buy even a broom. Directions and instructions for using appliances were in Japanese. Question: How could Janice have better prepared herself for the cultural shock she experienced?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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organizational behavior

Transcribed Image Text:3-Janice Davis, a marketing representative for a U.S. firm, was looking forward to her
assignment in Japan because she had visited the country on one occasion. However, her
anticipation quickly turned to frustration. Because all stores signs were in Japanese, she didn't
know where to buy even a broom. Directions and instructions for using appliances were in
Japanese. Question: How could Janice have better prepared herself for the cultural shock
she experienced?
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