3- After years of training, Sara has landed a contract playing professional lacrosse. Eager to leverage her pro status by bringing in endorsements, she asks Jenny MacGuire to be her personal manager. Jenny has offered Sara a choice of two payment plans. Sara can engage Jenny's services for a flat fee of $100,000. Alternatively, Sara can pay Jenny 15% of all endorsement revenue. Sara estimates that if Jenny expends modest effort ($20,000 worth) in her job, she will generate $600,000 in endorsement revenue for Sara. But if Jenny expends high effort ($50,000 worth), she will bring in $1 million in endorsements. a. Suppose Sara agrees to the flat-rate plan. What can Sara expect to receive if Jenny expends modest effort? If Jenny expends high effort? What can Jenny expect to receive in either case? Explain the associated principal-agent problem. Who is the principal? Who is the agent? b. For both possible effort levels, determine the rewards to Jenny and Sara if Sara chooses the 15% plan. What happens to the principal-agent problem if Sara chooses this plan?

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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3- After years of training, Sara has landed a contract playing
professional lacrosse. Eager to leverage her pro status by
bringing in endorsements, she asks Jenny MacGuire to be her
personal manager. Jenny has offered Sara a choice of two
payment plans. Sara can engage Jenny's services for a flat fee
of $100,000. Alternatively, Sara can pay Jenny 15% of all
endorsement revenue. Sara estimates that if Jenny expends
modest effort ($20,000 worth) in her job, she will generate
$600,000 in endorsement revenue for Sara. But if Jenny
expends high effort ($50,000 worth), she will bring in $1
million in endorsements.
a. Suppose Sara agrees to the flat-rate plan. What can Sara
expect to receive if Jenny expends modest effort? If Jenny
expends high effort? What can Jenny expect to receive in
either case? Explain the associated principal-agent
problem. Who is the principal? Who is the agent?
b. For both possible effort levels, determine the rewards to
Jenny and Sara if Sara chooses the 15% plan. What
happens to the principal-agent problem if Sara chooses
this plan?
Transcribed Image Text:3- After years of training, Sara has landed a contract playing professional lacrosse. Eager to leverage her pro status by bringing in endorsements, she asks Jenny MacGuire to be her personal manager. Jenny has offered Sara a choice of two payment plans. Sara can engage Jenny's services for a flat fee of $100,000. Alternatively, Sara can pay Jenny 15% of all endorsement revenue. Sara estimates that if Jenny expends modest effort ($20,000 worth) in her job, she will generate $600,000 in endorsement revenue for Sara. But if Jenny expends high effort ($50,000 worth), she will bring in $1 million in endorsements. a. Suppose Sara agrees to the flat-rate plan. What can Sara expect to receive if Jenny expends modest effort? If Jenny expends high effort? What can Jenny expect to receive in either case? Explain the associated principal-agent problem. Who is the principal? Who is the agent? b. For both possible effort levels, determine the rewards to Jenny and Sara if Sara chooses the 15% plan. What happens to the principal-agent problem if Sara chooses this plan?
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