2. Marketing Data Set contains the impact of three advertising medias (youtube, facebook and newspaper) on sales. Data are the advertising budget in thousands of dollars along with the sales. The advertising experiment has been repeated 200 times. (a) Use the marketing data to predict sales based on each of the advertising budget invested in youtube, facebook and newspaper by fitting a simple linear regression model. Verify whether the condition for fitting a regression model is met. (b) Use multiple regression model to predict sales based on the advertising budget invested in youtube, facebook and newspaper. What is your best model? Justify your answer.

Computer Networking: A Top-Down Approach (7th Edition)
7th Edition
ISBN:9780133594140
Author:James Kurose, Keith Ross
Publisher:James Kurose, Keith Ross
Chapter1: Computer Networks And The Internet
Section: Chapter Questions
Problem R1RQ: What is the difference between a host and an end system? List several different types of end...
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2. Marketing Data Set contains the impact of three advertising medias (youtube, facebook and
newspaper) on sales. Data are the advertising budget in thousands of dollars along with the sales. The
advertising experiment has been repeated 200 times.
(a) Use the marketing data to predict sales based on each of the advertising budget invested in
youtube, facebook and newspaper by fitting a simple linear regression model. Verify whether
the condition for fitting a regression model is met.
(b) Use multiple regression model to predict sales based on the advertising budget invested in
youtube, facebook and newspaper. What is your best model? Justify your answer.
Transcribed Image Text:2. Marketing Data Set contains the impact of three advertising medias (youtube, facebook and newspaper) on sales. Data are the advertising budget in thousands of dollars along with the sales. The advertising experiment has been repeated 200 times. (a) Use the marketing data to predict sales based on each of the advertising budget invested in youtube, facebook and newspaper by fitting a simple linear regression model. Verify whether the condition for fitting a regression model is met. (b) Use multiple regression model to predict sales based on the advertising budget invested in youtube, facebook and newspaper. What is your best model? Justify your answer.
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