2) A doodad retailer is attempting to market its new product lineup as “the doodad that does it all” and now with “70% less ‘dad’ & 100% more ‘dood’”.  If successful, the retailer will carve out a small portion of the market.  The firm’s demand & cost structures would be:  P = 220 – 3qi & TC = 350 + 10qi + 3qi2 .  Answer the following questions about the firm. What is the firm’s optimal price & quantity strategy. What is the firm’s breakeven quantity(ies) (show your work)

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2) A doodad retailer is attempting to market its new product lineup as “the doodad that does it all” and now with “70% less ‘dad’ & 100% more ‘dood’”.  If successful, the retailer will carve out a small portion of the market.  The firm’s demand & cost structures would be:  P = 220 – 3qi & TC = 350 + 10qi + 3qi2 .  Answer the following questions about the firm.

  1. What is the firm’s optimal price & quantity strategy.
  2. What is the firm’s breakeven quantity(ies) (show your work).
  3. What is the expected long-run outcome for this firm (no math required here).
  4. What can this firm do to protect itself from potential long-run market adjustments.
  5. EC: Is this firm productively and allocatively efficient in the long-run (no math needed).

I need help with number 2.

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