2-1 Explain why culture, especially national culture, is important in IB, but tricky to assess
2-1 Explain why culture, especially national culture, is important in IB, but tricky to assess
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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lesson is international business. chapter is Culture

Transcribed Image Text:After studylng this chapter, you should be able to
2-1 Explain why culture, especially national culture,
is important in IB, but tricky to assess
2-2 Grasp the major causes of national cultural
formation and change
2-3 Discuss major behavioral factors influencing
countries' business practices
2-4 Recognize the complexities of cross-cultural
communications
2-5 Analyze guldelines for cultural adjustment
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