17.The Tech 5tudent Gavernment Association (SGA) has several campus projects it undertakes each year and its primary source of funding to Bupport these projects is a T-shirt sale in the fall far what is known as the "arange effect" football game (with orange being one of Tech's colors). The club's publicized (media) objective is for everyone in the stadium to wear orange. The club's financial goal is to make a profit of $150,000, but in order to have a significant number of fans buy the shirts nd uozr thom to

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17The Tech Student Government ASEociation (SGA) has several campus projects
it undertakes each year and its primary source of funding to support these projects
is a T-shirt sale in the fall for what is known as the "arange effect" football game
(with orange being one of Tech's colors). The club's publicized (media) objective is
for everyone in the stadium to wear orange. The club's financial goal is to make a
profit of $150,000, but in order to have a significant number of fans buy the shirts
and wear them to the game, it doesn't want to price the T-shirts much more than
$6. The stadium seats 62,000 fans, and the SGA would like to sell approximately
45,000 orange T-shirts to achieve the desired orange effect, which it's relatively
confident it can do. It will costS100,000to purchase, silk-screen print, and ship this
many T-shirts. The SGA sells the shirts through three sources: online, the two Tech
bookstores, and a local independent bookstore. While the bookstores don't expect
to share in the profits from the sale of the shirts, they do expect for their direct
costs to be sovered, including labor. space, and other costs. The two Tech
bookstores charge the SGA $0.85 per shirt. and the localindependent store charges
$0.50 per shirt. The cost per sale online (including handling, packaging. and
shipping) is S2.30 per shirt. The SGA estimates that it will sell 50% of the shirts at
the two Tech bookstores. 35% at the local bool.store. and 15% online. If the SGA
sells the T-shirts for $6 ard if it cells all the chirts it order6. will it male enough
profit to achieve its financial goal? If not. at what price would the SGA need to sell
the T-shirts. or how many would the SGA have to sell to achieve its financial goal?
Transcribed Image Text:17The Tech Student Government ASEociation (SGA) has several campus projects it undertakes each year and its primary source of funding to support these projects is a T-shirt sale in the fall for what is known as the "arange effect" football game (with orange being one of Tech's colors). The club's publicized (media) objective is for everyone in the stadium to wear orange. The club's financial goal is to make a profit of $150,000, but in order to have a significant number of fans buy the shirts and wear them to the game, it doesn't want to price the T-shirts much more than $6. The stadium seats 62,000 fans, and the SGA would like to sell approximately 45,000 orange T-shirts to achieve the desired orange effect, which it's relatively confident it can do. It will costS100,000to purchase, silk-screen print, and ship this many T-shirts. The SGA sells the shirts through three sources: online, the two Tech bookstores, and a local independent bookstore. While the bookstores don't expect to share in the profits from the sale of the shirts, they do expect for their direct costs to be sovered, including labor. space, and other costs. The two Tech bookstores charge the SGA $0.85 per shirt. and the localindependent store charges $0.50 per shirt. The cost per sale online (including handling, packaging. and shipping) is S2.30 per shirt. The SGA estimates that it will sell 50% of the shirts at the two Tech bookstores. 35% at the local bool.store. and 15% online. If the SGA sells the T-shirts for $6 ard if it cells all the chirts it order6. will it male enough profit to achieve its financial goal? If not. at what price would the SGA need to sell the T-shirts. or how many would the SGA have to sell to achieve its financial goal?
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