14)Airline companies alternatives of marketing channels structure are:

Computer Networking: A Top-Down Approach (7th Edition)
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ISBN:9780133594140
Author:James Kurose, Keith Ross
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Chapter1: Computer Networks And The Internet
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Problem R1RQ: What is the difference between a host and an end system? List several different types of end...
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### Airline Marketing Channels and E-Business Concepts

#### Marketing Channels for Airline Companies

**Question 14: Airline companies' alternatives for marketing channels structure are:**
- **a.** Producers, wholesalers, retailers, end-user
- **b.** Producers, end-user
- **c.** Producers, retailers, end-user
- **d.** Producers, online website, end-user
- **e.** All mentioned but not A

For airline companies, the approach to marketing channels can vary based on the strategy and market reach desired. The options available can include utilizing producers, wholesalers, retailers, end-users, and online platforms to effectively deliver services to the end-users.

#### E-Business Definition

**Question 15: E-business refers to servicing customers, collaborating with business partners, delivering e-learning only**
- **a.** True
- **b.** False

E-business encompasses a broad range of activities including servicing customers, collaborating with business partners, and much more, beyond just delivering e-learning. This can include activities such as online sales, supply chain management, electronic communication, and customer relationship management.
Transcribed Image Text:### Airline Marketing Channels and E-Business Concepts #### Marketing Channels for Airline Companies **Question 14: Airline companies' alternatives for marketing channels structure are:** - **a.** Producers, wholesalers, retailers, end-user - **b.** Producers, end-user - **c.** Producers, retailers, end-user - **d.** Producers, online website, end-user - **e.** All mentioned but not A For airline companies, the approach to marketing channels can vary based on the strategy and market reach desired. The options available can include utilizing producers, wholesalers, retailers, end-users, and online platforms to effectively deliver services to the end-users. #### E-Business Definition **Question 15: E-business refers to servicing customers, collaborating with business partners, delivering e-learning only** - **a.** True - **b.** False E-business encompasses a broad range of activities including servicing customers, collaborating with business partners, and much more, beyond just delivering e-learning. This can include activities such as online sales, supply chain management, electronic communication, and customer relationship management.
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