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12. is the systematic gathering, recording, and analyzing of data about the merchandising of goods and services. a. Competitor analysis b. Market research c. Competitive intelligence d. SWÓT analysis In which stage of the product life cycle does competition become more aggressive with declining prices and profits? a. Introduction b. Growth c. Maturity d. Decline 13. Innovation 1. Research targeted at increasing knowledge for a specific application or need is called basic research. a. True b. False

12. is the systematic gathering, recording, and analyzing of data about the merchandising of goods and services. a. Competitor analysis b. Market research c. Competitive intelligence d. SWÓT analysis In which stage of the product life cycle does competition become more aggressive with declining prices and profits? a. Introduction b. Growth c. Maturity d. Decline 13. Innovation 1. Research targeted at increasing knowledge for a specific application or need is called basic research. a. True b. False

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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3:06 G ull ul 5D SO Rea... promotion, and place into an integrated marketing program b. process of identifying and evaluating the various layers of a market |Page4 c. part of the total market toward which promotional efforts are concentrated d. process of acquiring customers that involves obtaining individual-level consumer information 12. is the systematic gathering, recording, and analyzing of data about the merchandising of goods and services. a. Competitor analysis b. Market research c. Competitive intelligence d. SWOT analysis In which stage of the product life cycle does competition become more aggressive with declining prices and profits? a. Introduction b. Growth c. Maturity d. Decline 13. Innovation 1. Research targeted at increasing knowledge for a specific application or need is called basic research. a. True b. False 2. The terms "research" and "development" represent different kinds of investment in innovation-related activities. a. True b. False 3. The science-push approach to research and development argued that innovation was driven by the perceived demand of potential users. a. True b. False 4. Erison Group, an advertising company, wants to hire a creative head. Who among the following would be best suited for this position? a. An individual who completely adheres to the existing logic and paradigms and has extensive knowledge of the field b. An individual who has low tolerance for ambiguity and avoids taking risks |Page5 A- :-di..:J..-L ...L- L-- - ---L----- J----- - I.--...--- -
Transcribed Image Text:3:06 G ull ul 5D SO Rea... promotion, and place into an integrated marketing program b. process of identifying and evaluating the various layers of a market |Page4 c. part of the total market toward which promotional efforts are concentrated d. process of acquiring customers that involves obtaining individual-level consumer information 12. is the systematic gathering, recording, and analyzing of data about the merchandising of goods and services. a. Competitor analysis b. Market research c. Competitive intelligence d. SWOT analysis In which stage of the product life cycle does competition become more aggressive with declining prices and profits? a. Introduction b. Growth c. Maturity d. Decline 13. Innovation 1. Research targeted at increasing knowledge for a specific application or need is called basic research. a. True b. False 2. The terms "research" and "development" represent different kinds of investment in innovation-related activities. a. True b. False 3. The science-push approach to research and development argued that innovation was driven by the perceived demand of potential users. a. True b. False 4. Erison Group, an advertising company, wants to hire a creative head. Who among the following would be best suited for this position? a. An individual who completely adheres to the existing logic and paradigms and has extensive knowledge of the field b. An individual who has low tolerance for ambiguity and avoids taking risks |Page5 A- :-di..:J..-L ...L- L-- - ---L----- J----- - I.--...--- -
3:06 O G ull ul 5D SO Rea.. |Page5 c. An individual who has a moderate degree of knowledge of the field but is intrinsically motivated d. An individual who prefers to look at problems in conventional ways 5. Which of the following is the correct sequence of steps for the science-push approach to research and development? a. Customers express an unmet need, the R&D team develops the product to meet that need, the product is manufactured, and finally the marketing team promotes the product. b. Scientific discovery leads to an invention, the engineering team designs the product, it is then manufactured, and finally the marketing team promotes it. c. The marketing team discovers a need, R&D comes up with the product concept that is refined by the engineering team, the manufacturing team then produces it, and finally the product is sold. d. The manufacturing team sees a way to improve a product, the engineering team redesigns it, and finally the marketing team creates awareness about the improved product. are regional groups of firms that have a connection to a common technology and may engage in buyer, supplier, and complementor relationships, as well as research collaboration. a. Technology transfer offices b. Technology incubators c. Strategic business units d. Technology clusters 6. 7. Technological spillover is a positive externality from R&D resulting from the spread of knowledge across organizational or regional boundaries. а. True b. False Chapter 1 1. nurture young firms and help them to survive and grow during the startup period when they are most vulnerable. a. Successful graduates b. Business incubators c. International trade organizations d. Conglomerates |Page 6 2. Which of the following best describes one of the contributions of small businesses? a. They are sources of new ideas or services that larger businesses may be unable to provide. b. They provide larae capital aains to the owners.
Transcribed Image Text:3:06 O G ull ul 5D SO Rea.. |Page5 c. An individual who has a moderate degree of knowledge of the field but is intrinsically motivated d. An individual who prefers to look at problems in conventional ways 5. Which of the following is the correct sequence of steps for the science-push approach to research and development? a. Customers express an unmet need, the R&D team develops the product to meet that need, the product is manufactured, and finally the marketing team promotes the product. b. Scientific discovery leads to an invention, the engineering team designs the product, it is then manufactured, and finally the marketing team promotes it. c. The marketing team discovers a need, R&D comes up with the product concept that is refined by the engineering team, the manufacturing team then produces it, and finally the product is sold. d. The manufacturing team sees a way to improve a product, the engineering team redesigns it, and finally the marketing team creates awareness about the improved product. are regional groups of firms that have a connection to a common technology and may engage in buyer, supplier, and complementor relationships, as well as research collaboration. a. Technology transfer offices b. Technology incubators c. Strategic business units d. Technology clusters 6. 7. Technological spillover is a positive externality from R&D resulting from the spread of knowledge across organizational or regional boundaries. а. True b. False Chapter 1 1. nurture young firms and help them to survive and grow during the startup period when they are most vulnerable. a. Successful graduates b. Business incubators c. International trade organizations d. Conglomerates |Page 6 2. Which of the following best describes one of the contributions of small businesses? a. They are sources of new ideas or services that larger businesses may be unable to provide. b. They provide larae capital aains to the owners.
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