I need the answers to these questions for the Entrepreneurship and Innovation course 3:06G ull ul 5DSORea...promotion, and place into an integrated marketing programb. process of identifying and evaluating the various layers of amarket|Page4c. part of the total market toward which promotional effortsare concentratedd. process of acquiring customers that involves obtainingindividual-level consumer information12.is the systematic gathering, recording, and analyzingof data about the merchandising of goods and services.a. Competitor analysisb. Market researchc. Competitive intelligenced. SWOT analysisIn which stage of the product life cycle does competitionbecome more aggressive with declining prices and profits?a. Introductionb. Growthc. Maturityd. Decline13.Innovation1. Research targeted at increasing knowledge for a specificapplication or need is called basic research.a. Trueb. False2. The terms "research" and "development" represent different kindsof investment in innovation-related activities.a. Trueb. False3. The science-push approach to research and development arguedthat innovation was driven by the perceived demand of potentialusers.a. Trueb. False4. Erison Group, an advertising company, wants to hire a creativehead. Who among the following would be best suited for thisposition?a. An individual who completely adheres to the existing logicand paradigms and has extensive knowledge of the fieldb. An individual who has low tolerance for ambiguity andavoids taking risks|Page5A- :-di..:J..-L ...L- L-- - ---L----- J----- - I.--...--- - 3:06 OG ull ul 5DSORea..|Page5c. An individual who has a moderate degree of knowledge ofthe field but is intrinsically motivatedd. An individual who prefers to look at problems in conventionalways5. Which of the following is the correct sequence of steps for thescience-push approach to research and development?a. Customers express an unmet need, the R&D team developsthe product to meet that need, the product is manufactured,and finally the marketing team promotes the product.b. Scientific discovery leads to an invention, the engineeringteam designs the product, it is then manufactured, and finallythe marketing team promotes it.c. The marketing team discovers a need, R&D comes up with theproduct concept that is refined by the engineering team, themanufacturing team then produces it, and finally the productis sold.d. The manufacturing team sees a way to improve a product,the engineering team redesigns it, and finally the marketingteam creates awareness about the improved product.are regional groups of firms that have a connection to acommon technology and may engage in buyer, supplier, andcomplementor relationships, as well as research collaboration.a. Technology transfer officesb. Technology incubatorsc. Strategic business unitsd. Technology clusters6.7. Technological spillover is a positive externality from R&D resultingfrom the spread of knowledge across organizational or regionalboundaries.а. Trueb. FalseChapter 11.nurture young firms and help them to survive and growduring the startup period when they are most vulnerable.a. Successful graduatesb. Business incubatorsc. International trade organizationsd. Conglomerates|Page 62. Which of the following best describes one of the contributions ofsmall businesses?a. They are sources of new ideas or services that largerbusinesses may be unable to provide.b. They provide larae capital aains to the owners.

Collecting, recording, storing, evaluating, and analyzing the data is called research. Organizations…

12. is the systematic gathering, recording, and analyzing of data about the merchandising of goods and services. a. Competitor analysis b. Market research c. Competitive intelligence d. SWÓT analysis In which stage of the product life cycle does competition become more aggressive with declining prices and profits? a. Introduction b. Growth c. Maturity d. Decline 13. Innovation 1. Research targeted at increasing knowledge for a specific application or need is called basic research. a. True b. False

12. is the systematic gathering, recording, and analyzing of data about the merchandising of goods and services. a. Competitor analysis b. Market research c. Competitive intelligence d. SWÓT analysis In which stage of the product life cycle does competition become more aggressive with declining prices and profits? a. Introduction b. Growth c. Maturity d. Decline 13. Innovation 1. Research targeted at increasing knowledge for a specific application or need is called basic research. a. True b. False

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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