100 90 70 ATC 30 AVC 20 MCO 10 10 20 40 s0 100 QUANTITY (Thousands of jackets) For each price in the following table, use the graph to determine the number of jackets this firm would produce in order to maximize its profit. Assume that when the price is exactly equal to the average variable cost, the firm is indifferent between producing zero jackets and the profit-maximizing quantity. Also, indicate whether the firm will produce, shut down, or be indifferent between the two in the short run. Lastly, determine whether it will make a profit, suffer a loss, or break even at each price. Price Quantity (Dollars per jacket) (Jackets) Profit or Loss? Produce or Shut Down? COSTS (Dolars)
100 90 70 ATC 30 AVC 20 MCO 10 10 20 40 s0 100 QUANTITY (Thousands of jackets) For each price in the following table, use the graph to determine the number of jackets this firm would produce in order to maximize its profit. Assume that when the price is exactly equal to the average variable cost, the firm is indifferent between producing zero jackets and the profit-maximizing quantity. Also, indicate whether the firm will produce, shut down, or be indifferent between the two in the short run. Lastly, determine whether it will make a profit, suffer a loss, or break even at each price. Price Quantity (Dollars per jacket) (Jackets) Profit or Loss? Produce or Shut Down? COSTS (Dolars)
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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6. Deriving the short-run supply curve
Consider the competitive market for sports jackets. The following graph shows the marginal cost (MC), average total cost (ATC), and average variable
cost (AVC) curves for a typical firm in the industry.
?
100
90
80
70
60
ATC
50
40
30
AVC
20
MC O
10
10
20
30
40
50
60
70
80
90
100
QUANTITY (Thousands of jackets)
For each price in the following table, use the graph to determine the number of jackets this firm would produce in order to maximize its profit. Assume
that when the price is exactly equal to the average variable cost, the firm is indifferent between producing zero jackets and the profit-maximizing
quantity. Also, indicate whether the firm will produce, shut down, or
indifferent between the two in the short run. Lastly, determine whether it will
make a profit, suffer a loss, or break even at each price.
Price
Quantity
(Dollars per jacket)
(Jackets)
Produce or Shut Down?
Profit or Loss?
15
20
25
55
70
85
On the following graph, use the orange points (square symbol) to plot points along the portion of the firm's short-run supply curve that corresponds
to prices where there is positive output. (Note: You are given more points to plot than you need.)
100
90
Firm's Short-Run Supply
80
70
60
50
40
30
20
10
10 20 30
40
50
60
70
80
90
100
QUANTITY (Thousands of jackets)
Suppose there are 5 firms in this industry, each of which has the cost curves previously shown.
On the following graph, use the orange points (square symbol) to plot points along the portion of the industry's short-run supply curve that
corresponds to prices where there is positive output. (Note: You are given more points to plot than you need.) Then, place the black point (plus
symbol) on the graph to indicate the short-run equilibrium price and quantity in this market.
Note: Dashed drop lines will automatically extend to both axes.
100
Demand
90
Industry's Short-Run Supply
80
70
60
Equilibrium
50
40
30
20
10
50
100
150
200
250
300
350
400
450
500
QUANTITY (Thousands of jackets)
At the current short-run market price, firms will
in the short run. In the long run,
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PRICE (Dollars per jacket)
PRICE (Dollars per jacket)
COSTS (Dollars)
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