10 Search You have recently joined a new company as a trainee data analyst. The company import a range of different specialty Cheeses from France and the Netherlands. They supply the cheese to a number of different restaurants and specialist delicatessens throughout the UK. The company face a number of challenges due to currency exchange rate fluctuations (between the Euro, that they buy the cheese in, and the pound that they sell it in) and the variations in economic growth. Their product is relatively expensive and sells better when economic growth is good and less well when it is poor. You have been asked to design and create a spreadsheet model which can predict the potential impact of exchange rate fluctuations on the company profit margins. The model should use the data collected by the company on average monthly sales of the top five best-selling cheeses in their range. (See Assignment attached) The typical margin applied to calculate the UK sales price is 40%, Profit is calculated by subtracting the cost per kilo in pounds from the sales price. The company have found that on average for each 10p rise in the sales price (based on the 0.7 exchange rate) the average monthly sales drops by 20 units. If the exchange rate drops below 0.7 then the sales increase by a similar amount. When the exchange rate increases the company can do one of two things: volume decrease the margin so prices stay the same increase the prices keeping the margin the same, but this will reduce sales Your model should show the impact of doing each of these on the overall profit the company makes. The model you develop should be designed to be used by people who are not experts in spreadsheets and should include a user interface which allows the user to enter the exchange rate and then choose to either change the margin or the prices

Computer Networking: A Top-Down Approach (7th Edition)
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Author:James Kurose, Keith Ross
Publisher:James Kurose, Keith Ross
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Can u help me with the spreadsheet please
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You have recently joined a new company as a trainee data analyst. The company
import a range of different specialty Cheeses from France and the Netherlands. They
supply the cheese to a number of different restaurants and specialist delicatessens
throughout the UK. The company face a number of challenges due to currency
exchange rate fluctuations (between the Euro, that they buy the cheese in, and the
pound that they sell it in) and the variations in economic growth. Their product is
relatively expensive and sells better when economic growth is good and less well when
it is poor.
You have been asked to design and create a spreadsheet model which can predict the
potential impact of exchange rate fluctuations on the company profit margins.
The model should use the data collected by the company on average monthly sales of
the top five best-selling cheeses in their range. (See Assignment attached)
The typical margin applied to calculate the UK sales price is 40%, Profit is calculated
by subtracting the cost per kilo in pounds from the sales price. The company have
found that on average for each 10p rise in the sales price (based on the 0.7 exchange
rate) the average monthly sales drops by 20 units. If the exchange rate drops below
0.7 then the sales increase by a similar amount.
When the exchange rate increases the company can do one of two things:
volume
decrease the margin so prices stay the same
increase the prices keeping the margin the same, but this will reduce sales
Your model should show the impact of doing each of these on the overall profit the
company makes.
The model you develop should be designed to be used by people who are not experts
in spreadsheets and should include a user interface which allows the user to enter the
exchange rate and then choose to either change the margin or the prices
Transcribed Image Text:10 Search You have recently joined a new company as a trainee data analyst. The company import a range of different specialty Cheeses from France and the Netherlands. They supply the cheese to a number of different restaurants and specialist delicatessens throughout the UK. The company face a number of challenges due to currency exchange rate fluctuations (between the Euro, that they buy the cheese in, and the pound that they sell it in) and the variations in economic growth. Their product is relatively expensive and sells better when economic growth is good and less well when it is poor. You have been asked to design and create a spreadsheet model which can predict the potential impact of exchange rate fluctuations on the company profit margins. The model should use the data collected by the company on average monthly sales of the top five best-selling cheeses in their range. (See Assignment attached) The typical margin applied to calculate the UK sales price is 40%, Profit is calculated by subtracting the cost per kilo in pounds from the sales price. The company have found that on average for each 10p rise in the sales price (based on the 0.7 exchange rate) the average monthly sales drops by 20 units. If the exchange rate drops below 0.7 then the sales increase by a similar amount. When the exchange rate increases the company can do one of two things: volume decrease the margin so prices stay the same increase the prices keeping the margin the same, but this will reduce sales Your model should show the impact of doing each of these on the overall profit the company makes. The model you develop should be designed to be used by people who are not experts in spreadsheets and should include a user interface which allows the user to enter the exchange rate and then choose to either change the margin or the prices
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