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Masters and Johnson, pioneering sex researchers, described a four-phase model of sexual arousal in their research during the 1960s.
The 4 phases are :
Excitement Phase: This phase marks the beginning of sexual arousal. It is characterized by physical and psychological changes such as increased heart rate, muscle tension, and heightened sensitivity in the genital area. In this phase, both men and women may experience changes in their bodies, including genital engorgement and lubrication.
Plateau Phase: During this phase, the arousal continues to build, but it is more gradual than in the excitement phase. There is a further increase in sexual tension and physical arousal. For example, breathing and heart rate may become even faster, and muscle tension continues to increase.
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