1. Jeff Jones at Ice try ( olers reduced the price of Inc coolers by $10 from the usual $40. Weekly sales increased from 10 to 20 InC Coolers per week. a. What is the arc price elasticity of demand? b. Jeff is considering a further price reduction. What would be the effect of the reduction on revenues? How about profits? Revenues: Profits: Increase/ Decrease / Can't tell Increase/ Decrease / Can't tell

ENGR.ECONOMIC ANALYSIS
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Chapter1: Making Economics Decisions
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1. Jeff Jones at Ice ‘n Carry ('InC') Coolers reduced the price of InC coolers by $10 from the
usual $40. Weekly sales increased from 10 to 20 InC Coolers per week.
a. What is the arc price elasticity of demand?
b. Jeff is considering a further price reduction. What would be the effect of the reduction on
revenues? How about profits?
Revenues:
Profits:
Increase/ Decrease / Can't tell
Increase/ Decrease / Can't tell
Transcribed Image Text:1. Jeff Jones at Ice ‘n Carry ('InC') Coolers reduced the price of InC coolers by $10 from the usual $40. Weekly sales increased from 10 to 20 InC Coolers per week. a. What is the arc price elasticity of demand? b. Jeff is considering a further price reduction. What would be the effect of the reduction on revenues? How about profits? Revenues: Profits: Increase/ Decrease / Can't tell Increase/ Decrease / Can't tell
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