1. Describe why there is special pressure to perform well in events. 2. Why is it crucial to identify the importance of an issue when conducting risk analysis? 3. List and describe four ways that you can set the expectations of guests. 4. Explain the concept of managing touch points. 5. In events, you offer the customer both goods and services. Explain this concept.

1. Describe why there is special pressure to perform well in events. 2. Why is it crucial to identify the importance of an issue when conducting risk analysis? 3. List and describe four ways that you can set the expectations of guests. 4. Explain the concept of managing touch points. 5. In events, you offer the customer both goods and services. Explain this concept.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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