1. Compute Hudson Co.'s contribution margin per unit. 2. Compute Hudson Co's contribution margin ratio. 3. Compute Hudson Co.'s break-even point in units. 4. Compute Hudson Co's break-even point in sales dollars.
1. Compute Hudson Co.'s contribution margin per unit. 2. Compute Hudson Co's contribution margin ratio. 3. Compute Hudson Co.'s break-even point in units. 4. Compute Hudson Co's break-even point in sales dollars.
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Question

Transcribed Image Text:**Hudson Co. Contribution Margin Income Statement for 2019 and Forecast for 2020**
Hudson Co. has presented its contribution margin income statement for the year ended December 31, 2019, and is preparing a forecast for 2020 based on proposed changes in advertising costs.
**2019 Contribution Margin Income Statement**
- **Sales**: $2,160,000
(9,600 units at $225 each)
- **Variable Costs**: $1,728,000
(9,600 units at $180 each)
- **Contribution Margin**: $432,000
(Sales - Variable Costs)
- **Fixed Costs**: $324,000
- **Pretax Income**: $108,000
(Contribution Margin - Fixed Costs)
---
**2020 Forecasted Contribution Margin Income Statement**
The marketing manager proposes that increasing advertising costs by $81,000 in 2020 could increase the company's sales volume to 11,000 units. The forecast involves recalculating the potential impact on the contribution margin and pretax income.
The table for 2020 is prepared with placeholders for recalculated values:
- **Sales**: To be calculated
- **Variable Costs**: To be calculated
- **Contribution Margin**: To be calculated
- **Fixed Costs**: $ (including additional advertising costs)
- **Income (Pretax)/Loss**: To be calculated
The key consideration is whether the additional advertising costs should be incurred based on the impact on overall profitability.

Transcribed Image Text:### Required Information
**Hudson Co. Contribution Margin Income Statement for 2019**
- For Year Ended December 31, 2019
- **Sales (9,600 units at $225 each):** $2,160,000
- **Variable costs (9,600 units at $180 each):** $1,728,000
- **Contribution Margin:** $432,000
- **Fixed Costs:** $324,000
- **Pretax Income:** $108,000
### Analysis Questions
If the company raises its selling price to $240 per unit:
1. **Compute Hudson Co.'s contribution margin per unit.**
2. **Compute Hudson Co.'s contribution margin ratio.**
3. **Compute Hudson Co.'s break-even point in units.**
4. **Compute Hudson Co.'s break-even point in sales dollars.**
### Answers and Corrections
1. **Contribution margin:** $60 per unit ✓
2. **Contribution margin ratio:** 25% ✓
3. **Break-even point:** 7,200 units ✓
4. **Break-even sales dollars:** $1,620,000 ✗
The table indicates that the answer is complete but not entirely correct, specifically for the break-even sales dollars.
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