1. A newly formed firm must decide on a plant location. There are two under consideration: locate near the major raw materials or locate near the major customers. Locating near the raw materials will result in lower fixed and variable costs compared to locating near the market, but the owners believe there would be a loss in sales volume because customers tend to favor local suppliers. Revenue per unit will be $185 in either case. Using the following information, determine which location would produce the greater profit.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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1. A newly formed firm must decide on a plant location. There are two under consideration:
locate near the major raw materials or locate near the major customers. Locating near the
raw materials will result in lower fixed and variable costs compared to locating near the
market, but the owners believe there would be a loss in sales volume because customers
tend to favor local suppliers. Revenue per unit will be $185 in either case. Using the
following information, determine which location would produce the greater profit.
Omaha
Kansas City
Omaha
Kansas City
Revenue per unit
Variable cost per unit
Annual Fixed Cost
Expected annual
demand (units) (Q)
Annual fixed costs ($millions)
Variable Cost per unit
Expected annual Demand(units)
$1.2
$36
8,000
$1.4
$47
12,000
Omaha
Kansas City
Revenue per unit
Variable cost per unit
Annual Fixed Cost
Expected annual
demand (units) (Q)
* Note it might help to set up your table like the one below:
Omaha
Kansas City
Revenue per unit
Variable cost per unit
Annual Fixed Cost
Expected annual
demand (units) (Q)
Transcribed Image Text:1. A newly formed firm must decide on a plant location. There are two under consideration: locate near the major raw materials or locate near the major customers. Locating near the raw materials will result in lower fixed and variable costs compared to locating near the market, but the owners believe there would be a loss in sales volume because customers tend to favor local suppliers. Revenue per unit will be $185 in either case. Using the following information, determine which location would produce the greater profit. Omaha Kansas City Omaha Kansas City Revenue per unit Variable cost per unit Annual Fixed Cost Expected annual demand (units) (Q) Annual fixed costs ($millions) Variable Cost per unit Expected annual Demand(units) $1.2 $36 8,000 $1.4 $47 12,000 Omaha Kansas City Revenue per unit Variable cost per unit Annual Fixed Cost Expected annual demand (units) (Q) * Note it might help to set up your table like the one below: Omaha Kansas City Revenue per unit Variable cost per unit Annual Fixed Cost Expected annual demand (units) (Q)
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