1) Which of the following forms of countertrade does not require use of money or credit between parties? A. None of the above B. Offset C. Switch trading D. Barter 2) The markets of Central and Eastern Europe present interesting opportunities and offer attractive locations for low-cost manufacturing due to: A. Strict laws and regulations B. Their location being close to the sea C. Prohibitive tariffs and export restrictions D. Wages rates being lower than in Spain, Portugal, and Greece 3) The farmer chairman of Nestle recently told an interviewer: "We are food and beverages. We are not running bicycle shops. Even in food, we are not in all fields. There are certain areas which we do not touch. Also, we have no soft drinks because I have said we either buy Coco-Cola or we leave it alone." What statergic marketing principle does the chairman's comment emphasize most specifically? A. Customer value B. Focus on specific food and beverages C. Competitive advantage D. Myopia
1) Which of the following forms of countertrade does not require use of money or credit between parties?
A. None of the above
B. Offset
C. Switch trading
D. Barter
2) The markets of Central and Eastern Europe present interesting opportunities and offer attractive locations for low-cost manufacturing due to:
A. Strict laws and regulations
B. Their location being close to the sea
C. Prohibitive tariffs and export restrictions
D. Wages rates being lower than in Spain, Portugal, and Greece
3) The farmer chairman of Nestle recently told an interviewer: "We are food and beverages. We are not running bicycle shops. Even in food, we are not in all fields. There are certain areas which we do not touch. Also, we have no soft drinks because I have said we either buy Coco-Cola or we leave it alone." What statergic marketing principle does the chairman's comment emphasize most specifically?
A. Customer value
B. Focus on specific food and beverages
C. Competitive advantage
D. Myopia
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