1- Two months after launching the 8 GB iPhone in 2007, Apple reduced its price from $600 to $400. Unit sales not only increased, they soared. Quarterly sales increased from 600,000 phones to 1.2 million. a, How much did total quarterly revenue increase as a result of the price cut? $ million b. Because the price dropped and revenue increased, is the price elasticity elastic or inelastic? c. What is the price elasticity of demand for apple iPhones? round to 2 decimal points). (Please

Essentials of Economics (MindTap Course List)
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Author:N. Gregory Mankiw
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Chapter5: Elastic And Its Application
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Solve a, b and c.
1- Two months after launching the 8 GB iPhone in 2007, Apple reduced its price from $600 to
$400. Unit sales not only increased, they soared. Quarterly sales increased from 600,000
phones to 1.2 million.
a, How much did total quarterly revenue increase as a result of the price cut? $
b. Because the price dropped and revenue increased, is the price elasticity elastic or inelastic?
c. What is the price elasticity of demand for apple iPhones?
round to 2 decimal points).
d. To increase revenue even more, should apple raise or lower the price?
e. To maximize revenue apple should seek a price elasticity of
O
million
â
@
-
1
G
1
HE
41
2
a
C
STRE
O
P
HOCKE
7
s
CE
11
@
(Please
Transcribed Image Text:1- Two months after launching the 8 GB iPhone in 2007, Apple reduced its price from $600 to $400. Unit sales not only increased, they soared. Quarterly sales increased from 600,000 phones to 1.2 million. a, How much did total quarterly revenue increase as a result of the price cut? $ b. Because the price dropped and revenue increased, is the price elasticity elastic or inelastic? c. What is the price elasticity of demand for apple iPhones? round to 2 decimal points). d. To increase revenue even more, should apple raise or lower the price? e. To maximize revenue apple should seek a price elasticity of O million â @ - 1 G 1 HE 41 2 a C STRE O P HOCKE 7 s CE 11 @ (Please
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