1) Given the above information, which restaurant would you suggest the owners to continue running and why? Your answer must be supported with appropriate performance metrics and should include the rationale for your decision. Then, 2) suggest two (2) strategies to increase the profits of the restaurant. 3) The owners of Fresh Wave Resort are also concerned about the function space and request that you liaise with cales and marketing to review strategies to increase function sales and venue bookings Heing the pricelaluo man ac

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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7
Case Study Three
You are the Revenue Manager of Fresh Wave Resort. The resort has 280 rooms and two restaurants (La Padella and
Golden Greek) for 400 people. After the annual meeting, the owners of Fresh Wave Resort are concerned about
running those two restaurants continuously and request you to review and evaluate the performance of the
restaurants from last month, May.
• La Padella and Golden Greek has 200 seats, respectively.
• La Padella is open from 12 - 10pm and Golden Greek is open from 11am - 10pm.
May's Income Report
La Padella
Golden Greek
27,890
Number of Covers Served
26,470
F&B Revenue
$1,482,135.00
$1,353,593.00
Cost of F&B Sales
$302,780.00
$265,282.00
Salaries & Wages
$199,625.00
$211,329.00
Required
1) Given the above information, which restaurant would you suggest the owners to continue running and why? Your
answer must be supported with appropriate performance metrics and should include the rationale for your decision.
Then, 2) suggest two (2) strategies to increase the profits of the restaurant.
3) The owners of Fresh Wave Resort are also concerned about the function space and request that you liaise with
sales and marketing to review strategies to increase function sales and venue bookings. Using the price/value map as
below, do you agree with the owners or can you suggest an alternative strategy to present? You should justify your
response by referring to the price/value map and relevant revenue management principles.
Transcribed Image Text:Case Study Three You are the Revenue Manager of Fresh Wave Resort. The resort has 280 rooms and two restaurants (La Padella and Golden Greek) for 400 people. After the annual meeting, the owners of Fresh Wave Resort are concerned about running those two restaurants continuously and request you to review and evaluate the performance of the restaurants from last month, May. • La Padella and Golden Greek has 200 seats, respectively. • La Padella is open from 12 - 10pm and Golden Greek is open from 11am - 10pm. May's Income Report La Padella Golden Greek 27,890 Number of Covers Served 26,470 F&B Revenue $1,482,135.00 $1,353,593.00 Cost of F&B Sales $302,780.00 $265,282.00 Salaries & Wages $199,625.00 $211,329.00 Required 1) Given the above information, which restaurant would you suggest the owners to continue running and why? Your answer must be supported with appropriate performance metrics and should include the rationale for your decision. Then, 2) suggest two (2) strategies to increase the profits of the restaurant. 3) The owners of Fresh Wave Resort are also concerned about the function space and request that you liaise with sales and marketing to review strategies to increase function sales and venue bookings. Using the price/value map as below, do you agree with the owners or can you suggest an alternative strategy to present? You should justify your response by referring to the price/value map and relevant revenue management principles.
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