. Jason Wu operates Exclusive Limousines, a fleet of 10 lim- ousines used for weddings, proms, and business events in Washington, D.C. Wu charges customers a flat fee of $250 per car taken on contract plus an hourly fee of $80. His income statement for May follows: $150,000 Revenue (200 contracts x $250) + (1,250 hours x $80) Operating expenses: Driver wages and benefits ($35 per hour x 1,250 hours) Depreciation on limousines Fuel costs ($12.80 per hour x 1,250 hours) 43,750 19,000 16,000 Maintenance 18,400 Liability and casualty insurance Advertising Administrative expenses 2,500 10,500 24,200 Total expenses Operating income 134,350 $ 15,650 All expenses are fixed, with the exception of driver wages and benefits and fuel costs, which are both variable per hour. During May, the company's limousines were fully booked. In June, Wu expects that Exclusive Limousines will be operating near capacity. Shelly Worthington, a prominent Washington socialite, has asked Wu to bid on a large charity event she is hosting in late June. The limousine company she had hired has canceled at the last minute, and she needs the service of five limousines for four hours each. She will only hire Exclusive Limousines if they take the entire job. Wu checks his schedule and finds that he only has three limousines available that day.
. Jason Wu operates Exclusive Limousines, a fleet of 10 lim- ousines used for weddings, proms, and business events in Washington, D.C. Wu charges customers a flat fee of $250 per car taken on contract plus an hourly fee of $80. His income statement for May follows: $150,000 Revenue (200 contracts x $250) + (1,250 hours x $80) Operating expenses: Driver wages and benefits ($35 per hour x 1,250 hours) Depreciation on limousines Fuel costs ($12.80 per hour x 1,250 hours) 43,750 19,000 16,000 Maintenance 18,400 Liability and casualty insurance Advertising Administrative expenses 2,500 10,500 24,200 Total expenses Operating income 134,350 $ 15,650 All expenses are fixed, with the exception of driver wages and benefits and fuel costs, which are both variable per hour. During May, the company's limousines were fully booked. In June, Wu expects that Exclusive Limousines will be operating near capacity. Shelly Worthington, a prominent Washington socialite, has asked Wu to bid on a large charity event she is hosting in late June. The limousine company she had hired has canceled at the last minute, and she needs the service of five limousines for four hours each. She will only hire Exclusive Limousines if they take the entire job. Wu checks his schedule and finds that he only has three limousines available that day.
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Wu would like to win the bid on the Worthington job because of the potential for lucrative future business. Assume that Wu cancels the contract in requirement 1 with the lowest opportunity cost, and assume that the three currently available cars would go unrented if the company does not win the bid. What is the lowest amount he should bid on the Worthington job?
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