SU_MKT2010_W4_LaBeaux_S.do

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1 Channels of Distribution Channels of Distribution Starlynn LaBeaux MKT2010-Principles of Marking SU01 Professor Medina April 27, 2022

2 Channels of Distribution Channel distribution is really important Everyone knows that a product's manufacturing facility is not always in the same area as where it will be consumed. There are various ways to get the word out, which helps to narrow the gap. To sell products, they must be near the people who will use them. Products are also delivered on time and in the same condition as they were shipped [ CITATION ADA20 \l 1033 ]. Improve the product's worth The value of a product is enhanced by its distribution channels, including time, location, and ownership utility. Making the product accessible to the end-user promptly is an example of time efficiency. A product's locational usefulness is determined by its proximity to the intended audience. Custody utility - making the product consumers intact until then, the product owns numerous intermediaries [ CITATION ADA22 \l 1033 ] Strategies Considering that I am the owner of a cosmetics business, The choice of approach would be determined by the factors listed below.  The aims and purposes of the business  Factors about both money and time  A tactic used by competitors

3 Channels of Distribution  Specific characteristics of the product  The objective and existing market segment [ CITATION Ind21 \l 1033 ] After doing the research, I decided that extensive distribution would be best. Our goal is to get our goods into the hands of our customers in many ways possible when we refer to broad distribution as such—making the product readily available to the end customer in almost any location where they would seek it. For instance, supermarkets, retail stores, pharmacies, and vending machines are only a few examples. As a result, yes, the method has been shown to be a success. Neither Pepsi nor Coca-Cola has an advantage over marketing and distribution. As a fast-moving consumer goods (FMCG) product, soft drinks are a good fit for many retail establishments. As a result, it allows direct rivalry from its rivals. Consumers like the convenience of easy access to their preferred brands and models, which can be found everywhere. As a means of resolving disputes, it can be defined as a corporation's procedure of eliminating one or more of its channel partners when another channel member views the actions of another channel member to be unreasonable, unethical, or damaging to the organization's ability to fulfill its goals. Channel conflict was a problem for Apple Inc, When Apple first launched the iPhone, it drew a massive following.

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4 Channels of Distribution Apple's iPhone was available in various retail locations, online, and at Apple's retail locations. Increasing numbers of people were purchasing things straight from Apple shops, reducing the market for retail businesses, which made the store owners uneasy. Justification, The Apple stores offered a more pleasant shopping experience and a wider variety of deals. A lack of competition in the market arose due to Apple-owned stores' unique environment, which other firms could not duplicate.

5 Channels of Distribution Reference References Indeed Editorial Team. (2021, June 10). Distribution Strategy: Definition and Examples . Retrieved from Indeed: https://www.indeed.com/career-advice/career-development/distribution-strategy HAYES, A. (2020, November 12). Distribution Management . Retrieved from Investopedia: https://www.investopedia.com/terms/d/distribution-management.asp HAYES, A. (2022, March 28). Value-Added . Retrieved from Investopedia: https://www.investopedia.com/terms/v/valueadded.asp#:~:text=Value%2Dadded%20is%20the %20difference,or%20created%20in%20different%20ways.

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