Exit Assignment 1_GI, GRP and RF-2

Exit Assignment 1 Advertising Vehicle Exposure Measures (Practice for GI, GRP, Reach & Frequency) Name: ___Sabrina Robinson______________ N number: ________N01532286___________ Due Date: Sunday, February 18, 2024 Objective: The following problems are for you to gain practice in working with the analytical concepts we have learned. Look over your class notes and solve these problems as your first Exit Assignment. Caution (Read Carefully) : Use a separate piece of paper and type your answers on it. You need to show your math (i.e., show me how you solved the problems) and submit them together. Failure to follow this guideline will result in point deduction. Question/Answer Sheet Problems A (Q1 ~Q 8): A market has 10 TV households (A to J). NIKE implemented a 4-week ad schedule. Each week’s episode of CSI New York carried a NIKE commercial. For each week, “ X ” represents households watching the show, CSI NY. “ On ” means the TV set was on but tuned in to a different show. “ Off ” means the TV set was off. Refer to the following frequency distribution to solve the questions. Every household has a TV set. Week A B C D E F G H I J 1 X On X X X Off On On X Off 2 On X X On On On X Off X X 3 X X X Off Off Off On X On On 4 Off X X X Off On X On X X 1 2 3 4 5 6 7 8 9 10 1. What is the HUT level for each week? Week 1: _80%__ Week 2: ___90%__ Week 3: __70%__ Week 4: _80%___ X + On / total 8/10=0.8 9/10=0.9 7/10=0.7 8/10=0.8 1

2. What are the weekly ratings for this program? Week 1: __50__ Week 2: __50_ Week 3: ____40__ Week 4: _60__ X / Total 5/10=0.5 5/10=0.5 4/10=0.4 6/10=0.6 3. What is the weekly share for this program? Week 1: __62.5__ Week 2: __55.6__ Week 3: __57___ Week 4: ___75____ X / HUT 5/8=0.625 5/9=0.556 4/7=0.57 6/8=0.75 4. What are the gross rating points of the media schedule over the four-week period? (add weekly ratings) 50 + 50 + 40 + 60 = 200 5. What are the gross impressions for the media schedule over the four-week period? (GRP / 100 to convert into decimal) x (total tvs) 200/100 x 10 = 20 6. What is the schedule’s reach in the first week? ____50% reach_____ (reach turned into percentage) 5/10 = 0.5 x 100 = 50% 7. What is the schedule’s reach over the four-week period? (2 points) _________________ (9 weeks that contain X) / (total weeks) 9 / 10 = 0.9 x 100 = 90% 2

total 90,000,000 x ((.15 x .20) x 4.0) = 10,800,000 14. What is the gross impression? ______90,000,000 x .35 = 31,500,000 4