The scenario under discussion raises complicated ethical questions about data privacy as well
as ethical standards that can be influenced by a variety of moral and religious beliefs, including Christian beliefs. The gathering of personal data without informed consent has serious ethical issues in general. The amount and granularity of the data acquired in this scenario may be excessive and intrusive, even if many users are aware of some degree of online data tracking. A core ethical precept is protecting people's privacy and getting their informed consent. The privacy and dignity of persons are fundamental principles of Christianity. Making decisions can be guided by the Golden Rule, which states, "Do unto others as you would have them do unto you." It is the duty of Christians to love and respect everyone, and this includes honoring their privacy. Stewardship, a Christian concept, is also relevant. In this situation, stewards are expected to handle the resources entrusted to them with care, which includes personal data. Unauthorized use of data could be interpreted as a breach of this obligation. The situation's ethics are affected by whether the goods being advertised can help the customer. It's critical to weigh the potential advantages against the ethical dilemmas and take the whole effect into account.
Ethical standards, including those influenced by a Christian viewpoint, can direct decision-making in this situation. They stress the significance of respecting people's privacy, being transparent, honest, and obtaining informed consent. Moral information collection practices are not only important for Christians but for everyone, as they promote fairness, trust, and respect in the digital world.
