Case Study_ Hero Builders Assignment

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Liberty University *

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Mechanical_engineering

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May 28, 2024

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docx

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Uploaded by jmonpremier

Case Study: Hero Builders Assignment. 1. Which of the four types of studies are presented in this case? 2. Using the criteria in Exhibit 2-1, evaluate the research that HoreBuilders.com conducted before launching its hero and villain action figure business. 3. What issues, other than those Vicale chose to consider, would you have included in your research plan For HeroBuilders.com? The type of study presented within the hero builders assignment case study is exploratory. Exploratory research is a process in which a person tries to understand a phenomenon. According to Ollson & Sundell, “exploratory and attempts to increase our understanding of publication, time lag and place of publication bias.” (Ollson & Sundell, 2011).The phenoum of exploratory is the methodologies of understanding the process in this case is Emil Vicale exploring the avenue of potential of action- figure business. The demand for action-figure business grew immensely during the 9/11 attacks. Hence, allowing Emil Vicale to captilize on modern day heroes. The research that herobuilders.com conducted before launching it hero and villain action figure business includes five initial steps. Purpose of research, methods, data collection, limitations and use of rapid prototyping technology. Dr. Wafa A.K. Abbas describes the research purpose as, “ The goal of a study might be to identify or describe a concept or to explain or predict a situation or solution to a situation.”(Abbas, 2024). The purpose of the research was to explore the potential of the action-figure business and understand the market. The methods included internet research to identify existing companies worldwide, studying the retail environment and consultling a layers regarding legal aspects. Data collection were collected from various sources, including online research and observation in toy stores. For example, “effective collection and management of information can be a key to the engagement.”(Mednyska, 2020). The limitation the company face was not being prepare for the media expsourse. The media exposure spike public interest which cause massive influx of consumer requesting
for the hero action figures. Emil Vicale was not well prepare, therefore it cause a limitiion on the amount product where produce was 10,000.00. The use of rapid protoyping technology was a key factor in the research, allowing custom doll manufacturing from photographs. RPT was impented before according to Upcrat and Flectcher, “various technolgies avaible for rapid protying including sterolithograpy, selective laser sintering, laminated object manufacturing.”(Upcraft & Fletcher, 2003). Additional issues to consider for the research plan includes market segmentation, competitor analysis, consumer preferences, distributin channels, regulatory compliance and market trends. Understanding the target market segments for hero and villain action figures. Conducting a more in-dept analysis of competitors, including their strengths and weaknesses. Investigatin consumer preferences and expectations regarding action figures. Ensuring compliance with regulations related to the use of likenesses, especially for public figures like presidents. Identifying on going and emergin trends in the toy industry. These additional considerations would provide a more comprehensive understanding of the market and help in making informed decision about the launch of action-figure business.
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