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Marketing Strategy
Choosing a product or service price has never been easy because it’s not something that
comes naturally or happens in the process. I will apply the three pricing methods. It sets prices
based on production and distribution costs, investigates customer willingness to pay, and
compares prices with similar products in the market. This will help me consider the cost base, the
value base, and the competitive pricing in the market. After applying the three-pricing method,
my online Diversity and Inclusion class is priced at $ a month for 20hr and $140 same duration
with certification The two competitors’ prices used to generate my price was HR University
which offers a Diversity and Inclusion certificate at a rate of $199 for 20hrs a month and the
Inclusive Leadership program by edX at a rate of $145 for self-pace of approximately three
months.
Brand awareness for the online class will be created through multiple approach. The first
will be starting a Referral Program through coveted word-of-mouth loyal customers will serve as
best advocate for my brand. “A referral program not only increases your reach and the amount of
people who know your name, but it also brings that awareness from a source that people trust––
their own friends and family” (Walgrove, 2020), giving out 15%-20% of customers package in
the process. Other methods will be creating a sharable Infographic that will portray the visibility
of my service
Some of the majors I will take in differentiating my course from competitors will be
using one-for-one methos to engage clients socially to directly impact both my customers and the
community. Create a memorable teaching culture that make an existing customer feel belonging,
and my target audience willing to be a part of.
Eliminate the hesitation of purchasing a package
