In your own words, explain how the ad display network system
works.
According to the chapter, the display network starts with a group of people
that brainstorm and make plans based on the company of the ad network
(Larson & Draper, 2022). Then the group of people decide the size of the ad,
how they want to display it, and when the best moments are to display it.
Then the advertisers give payment to the display network group, and then
the group will report the results. They will relay whether the ad is doing well
or what might need to be changed.
Website 1: Dallas News
Describe who the ad is targeting:
This ad is targeting anyone who needs an attorney because they were
injured. They also may be targeting anyone who needs an attorney quickly
and easily due to the simple steps shown. The ad is specific to people in
Dallas, Houston, San Antonio, Austin, and Corpus Christi.
Identify the value propositions and calls-to-action in the ads:
The call to action is very straight forward with how they list the three simple
steps. They are asking for consumers to contact them, then they will receive
help from attorneys and the attorneys will handle everything. This is showing
someone how quickly and simply they can get help in their area.
Website 2: Better Homes & Garden
Describe who the ad is targeting:
This advertisement from Xfinity is targeting people that need affordable
internet service. This may target students, people on a fixed income, or
anyone looking for a deal.
Identify the value propositions and calls-to-action in the ads:
There is a value proposition in the 10G network, and the low cost provided.
The call to action in this ad is pretty simple because it says, “get it now.”
Explain at least three reasons why it is valuable and profitable for
advertisers to keep advertising to someone who has already been to
their website.
This is how brands build loyalty and maintain long term business. If a
company were to never advertise to their existing customers again, then it is
more likely to lose that relationship down the road. Continuing this also
