Assignment 2 Principles of Marketing

docx

School

Rowan University *

*We aren’t endorsed by this school

Course

09200

Subject

Marketing

Date

Jan 9, 2024

Type

docx

Pages

3

Uploaded by samantharinaldi3

Report
Rinaldi 1 Sam Rinaldi Professor Steinhoff Principles of Marketing 18 October 2021 Assignment 2 Toyota is making a transition from an automobile company to a mobility company and converting their business standard into one that follows the CASE era: “connected, autonomous/automated, shared, and electric” (Toyota.) The mobility corporation revolves around their core values of having respect for people, continuous improvement, kaizen, consensus building, and teamwork. Toyota has made it clear that they are no longer just about vehicles; they are finding new ways and inventing new technologies to move people. I believe that Toyota is making this transition for numerous reasons which all align with their corporate philosophy. The Toyota Effect is the “ability to use their resources and knowhow to better society and people on the planet” (Jana Hartline, Marketing Manager of Toyota.) By transitioning to a mobility company, Toyota is focusing on how to make their vehicles more environmentally and socially friendly with newfound technology and knowledge. Toyota’s Environmental Challenge 2050 is their charge to create a net positive impact on the planet with zero emission automobiles and machinery. It is important to remember that the target audience for this type of product is very specific. The marketing that comes into play with this philosophy involves educational advertising not only about the vehicles themselves, but the technology behind building it. Toyota
Rinaldi 2 is marketing their new era to people whose views affiliate with what they are bringing to the table. With the use of media, emails, social media, etc., Toyota is reaching their target audience of socially aware and economically involved clients, bringing their newest products to the forefront of their daily advertisements. Toyota has made it clear as a business that they do not only incorporate societal responsibility into their philosophy, but stakeholder and profit responsibility as well. The company has helped various non-profit organizations who give back to their communities (for example, they assisted a food bank in New York after Superstorm Sandy), communicates with and cares about their consumers, suppliers, distributers, and employees, and does everything in their power to maximize profits while keeping in line with their core values. “From the perspective of the connected city, it is clear that Toyota will not be able to survive the coming era on our own, nor just by focusing solely on cars. We need “friends” with whom we can pool our strengths to mutually strengthen our competitiveness. At the same time, alongside the development of CASE technologies, automation is gradually advancing across society” (Toyota.) By expressing these concepts with their marketing strategies, they can reach their target market. This video was very informative and gave Toyota customers a glimpse into what their company stands for, how they work together and with other corporations, and their future goals. They have made it clear that they are no longer an automobile company, but a mobility company with innovative products marketed to the public for the public. They use unique marketing strategies with the help from different online platforms to promote their commodities and project their philosophy into the mobility market, reaching many people across the world. It is very interesting to see just how they do it!
Rinaldi 3 Works Cited Corporation., Toyota Motor. “Reforming Our Company to Become a ‘Mobility Company’: Message from Management: Company.” Toyota Motor Corporation Official Global Website , https://global.toyota/en/company/messages-from-executives/details/. Viddler , https://www.viddler.com/embed/bd7aa3db. Accessed 18 Oct. 2021.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
  • Access to all documents
  • Unlimited textbook solutions
  • 24/7 expert homework help

Related Documents

Final Cookie Jar.pdf
Case #4 - Loop (1).docx
Week 2 Discussion Forum.docx
homework 1-Yemi Adam 4$5.doc
Part I.docx
project 5.docx
Music Publishing - Week 10.docx
Unit 7_ Assignment - Ad Campaign Project .pdf
Textbook review question #3.docx
week 1 discussion.docx
Adidas Entering Esports@@@.pptx
External Analysis - Walmart.pptx
Recommended textbooks for you
Text book image
Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
SEE MORE TEXTBOOKS
Recommended textbooks for you
Text book image
Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
SEE MORE TEXTBOOKS