AMB140 Marketing Simulation INTRODUCTION TO MARKETING AND UNDERSTANDING CONSUMER VALUE
Activity 1- Consumer Value Scenrio Instructions:
1.
Read the scenario provided below.
2.
Answer the questions based on your understanding of customer value.
3.
Discuss your answers with your peers. Scenario: You are a marketing intern at a local bakery called "Sweet Delights." The bakery specialises in producing high-quality pastries, cakes, and slices. The owner of the bakery, Ms. Delight, has noticed a decline in sales over the past few
months despite having a loyal customer base. She has tasked you with understanding why customers may be choosing other bakeries over Sweet Delights.
Q
UESTIONS
1.
Define Customer Value: Based on your understanding, what does the term
"customer value" mean in the context of this business?
Your Answer: 2.
Identifying Customer Needs: What are some possible factors or needs that
customers consider when choosing a bakery?
3.
Improvement Strategies: Based on your answers suggest two marketing strategies that Sweet Delights could implement to enhance customer value and regain market share. Strategy 1: Strategy 2:
