MKT205_Module_Five_Milestone (2)

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Cleveland Community College *

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MISC

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Marketing

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Feb 20, 2024

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1 Module Five Milestone Worksheet: Place Glenda Whisnant Southern New Hampshire University MKT 205: Applied Marketing Strategies Timothy Ashton June 11, 2023

2 PRODUCT semisweet chocolate baking chips PERSONA Isabella, 41 PLACE CHANGES IN THE MARKETPLACE Change in the marketplace: One change that has happened in the marketplace is people are using curb side pickup. This is where the consumer orders online and then drive to the store and the store then brings the products to the customer car. How the change addresses the distribution of products to my persona: With the curb side pick on the rise since the pandemic more people are using the curb side pickup. Now that the pandemic is pretty much over businesses are charging a fee for the curbside pickup. With fees added more people with start withdrawing from using it. They feel that is would save them money in the long run. DISTRIBUTION CHANNEL Potential distribution channel and why it is appropriate for my product and persona: The distribution channel that would be recommended and suite my persona the best would be retail. Using retail would help promote the product more, it can be ordered online, and get it to the consumer faster. With most people ordering online this would also help them to see the product more clearly.

3 REFERENCES Is your business ready for Retail. (2022, December 24). Retrieved from https://ware2go.co/articles/questions-when-considering-retail-distribution/

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MKT205_Module_Five_Milestone (2)

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