MBA 500 Project Three Milestone Response Memo Template Christian Valdez

docx

School

San Diego State University *

*We aren’t endorsed by this school

Course

500

Subject

Marketing

Date

Feb 20, 2024

Type

docx

Pages

Uploaded by LieutenantHyenaMaster771

MEMO To : Don Washington, Director of Marketing, Rewards Membership Alva Ramirez, Director of Sales, Rewards Membership Anne Hernandez, CEO From : Christian Valdez Subject : Addressing Legal Team Concerns on Low-Income Marketing and Sales Plan Executive Summary We appreciate the input from the legal team regarding our rewards membership program. Their concerns were Data collection and privacy, and truth in advertising. The legal has asked us to come up with a solution to follow the requirements of the U.S. Federal Trade Commission when reaching out to different demographics for our rewards program. Also Respecting the Data Collection of underage youth for our high school rewards program. Addressing One Legal Issue In our rewards program that involves high school youth we are confronted with the legal issue of data collection and privacy when it involves under the age of 18 members.

Addressing One Ethical Issue An ethical issue that is faced is the marketing of our rewards program to low-income communities and how we can comply with legal and ethical guidelines to avoid targeting the diverse groups within the consumers in this community. Providing a recommendation For the first legal issue that states the hurdle we face of data collection and respecting privacy especially amongst our underage customers, particularly our high school rewards program. It is also important to note that high-school aged youths are one of our biggest customers. The solution is that we propose a privacy policy worksheet that complies COPPA that requires parents’ consent before collection personal information for children under the age of 13 and for high school students, we must follow ethical guidelines that respect their privacy as well as getting their parents’ consent. As well as providing transparent information about the data we will collect and following laws and regulations to the state and community they come from. Addressing the ethical issues is another hurdle we must cross and the ethical issue that we got from the legal teams response is how we market our rewards program to low-income communities and how we cannot target certain demographics within communities and being aware of the diversity in low-income communities. Our solution to this issue is to be clear and precise that we are not solely seeking financial gain but to also give back to their communities. We will work with our marketing department and consumers to identify what areas consumers would want to improve in their community. It is also

important that the marketing department is transparent with their guidelines and fees found in the rewards program offered to low-income communities.

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Related Documents

04. discussion week 4.docx

Group 1 Consumer Behaviour.docx

C.Emmel_MKT Plan_v4-1.docx

Untitled document.docx

Module 4b Report-Potential-alt buyers.docx

MKT205_Project.docx

7-2 Response Memo final.docx

Document1.docx

Wk1 Ch. Questions.docx

Final Reflection Consumer behavior.docx

5_1 Milestone Five Marketing Strategy_Product_Service.docx

MT219_Marketing_Unit2_Assignment_Michelle_Henderson.docx

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Pearson Higher Education,

Marketing

ISBN:9781259924040

Author:Roger A. Kerin, Steven W. Hartley

Publisher:McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:9781337386920

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:9780134149530

Author:Gary Armstrong, Philip Kotler

Publisher:PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:9781337407595

Author:Lamb

Publisher:Cengage

Contemporary Marketing

Marketing

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Cengage Learning

SEE MORE TEXTBOOKS

Recommended textbooks for you

Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning