Kendra Walls -MKT205 - MOD-2 Milestone

docx

School

Southern New Hampshire University *

*We aren’t endorsed by this school

Course

205

Subject

Marketing

Date

Feb 20, 2024

Type

docx

Pages

Uploaded by JusticeOwlPerson898

1 Module Two Milestone Worksheet: Target Market and Persona Kendra Walls Southern New Hampshire University MKT 205: Applied Marketing Strategies Erin Black October 26, 2023

2 TARGET MARKET PRODUCT gourmet truffles with fruit, herb, and flower extract infusions TARGET MARKET RESEARCH My target market is: Middle aged single women and men with toddler-aged and school-aged children. DEMOGRAPHIC CHARACTERISTICS The target market consists of women and men between the age group of 30-40. These women and men are moms and dads who's single and work from home or have office jobs that works in finance or in administrative positions. Typically, 100% of them have high school diplomas and about 80% has some form of college. Their children range from 3-9 years of age. Their average income varies; however they average about $57,500.00 a year. PSYCHOGRAPHIC CHARACTERISTICS The identified demographic consists of both female and male individuals who engage in adventures in the outdoors alongside their children, while also deriving pleasure from the act of traveling. These individuals, both women and men, exhibit prudent financial behavior by actively saving their money and demonstrating financial responsibility. Consumers seek products that are affordable and prioritize the safety of their family. Both genders, women and men, engage in the practice of shopping in physical retail establishments while utilizing a predetermined list of items to be purchased. These individuals adhere to conventional family ideals and prioritize familial relationships.

3 PERSONA DAVID AND KATHERINE, 38 DEMOGRAPHICS LOCATION My perona lives in The Woodlands, TX in a single-family home. MARITAL STATUS The moms and dads are single with children whose ages range from 3-9 years old. OCCUPATION AND INCOME They work from home or in an office doing finance or administrative work. EDUCATION LEVEL They have an associates degree in Business Administration with concentration in Finance. PSYCHOGRAPHICS HOBBIES AND INTERESTS During their leisure time, they enjoys dedicating it to spending quality moments with the family. Children engage in outdoor activities, acquire new athletic skills, and explore unfamiliar locations in search of novel experiences. They demonstrates a proclivity for frugality in order to enhance their financial adaptability in relation to their children. They exhibits a strong inclination towards prioritizing familial relationships and derives great pleasure from engaging in activities with relatives within the confines of their home.

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

4 WANTS AND PREFERENCES They bases their decisions about what to buy in the store on the product's taste, quality, and price. PERSONAL AND PROFESSIONAL GOALS The individual desires to cultivate an environment in which their children exhibit respect and possess a comprehensive understanding of their actions and environment. They also desire to exert influence on their environment to the fullest extent possible. SHOPPING HABITS AND PREFERENCES They writes a list of the things the family needs before heading to the shop to make sure they is being frugal, not overspending, and getting safe goods. LIFESTYLE The individuals in question exhibit a strong emphasis on familial relationships and adhere to conventional cultural norms and principles. The individuals in question exhibit selflessness, loyalty, and affection for their familial relationships, all the while remaining steadfast in their adherence to personal ideas and principles.

5 REFERENCES Ariel Horton (2020). Marketing to Dads - US - November 2020. Mintel Group Ltd. https://reports-mintel-com.ezproxy.snhu.edu/display/987290 Kristen Boesel (2022). Marketing to Moms - US -2022. Mintel Group Ltd. https://reports- mintel-com.ezproxy.snhu.edu/display/1099963

Related Documents

MKT205_Module_Five_Milestone.docx

Executive Summary.docx

RodgersKBUS-7105-7.docx

MKTG 450W Markstrat Presentation Essay.docx

ch 2 mcq.pdf

M2Assessment.docx

N.Lett_MKT Plan_v1.docx

Thomas, Dysha Last name, MKTG 340-98 Final Exam.docx

5-2 Milestone Three.docx

Mapping Your Competition Assignment - Radio Channels.docx

Functions of Business Case Study-BDV.docx

QSO-321 6-3 Assignment.docx

Recommended textbooks for you

MARKETING 2018

Marketing

ISBN:9780357033753

Author:Pride

Publisher:CENGAGE L

Contemporary Marketing

Marketing

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Cengage Learning

Marketing

ISBN:9780357033791

Author:Pride, William M

Publisher:South Western Educational Publishing

Principles of Management

Management

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax College

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:9781337407595

Author:Lamb

Publisher:Cengage

Foundations of Business (MindTap Course List)

Marketing

ISBN:9781337386920

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:Cengage Learning

SEE MORE TEXTBOOKS

Recommended textbooks for you

MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning