Boston University
Metropolitan College
AD 576: Social Media Marketing
Spring 2024
Case Study
Social Media Management Platforms
Platform Assignments
Team 1 - Sprout Social
Team 2 - Hootsuite
Team 3 - BrandWatch
Team 4 - Loomy
Team 5 - Sendible
Team 6 - Planoly
Description
You are the new Marketing team for an imaginary company of your design and you need to de-
velop a marketing strategy best suited for your company, including the social media platforms that will best help achieve company goals and reach your target audience. You must pitch your assigned social media management platform and specify why your team would use this platform to manage your work. Imagine you are pitching both the marketing strategy for your business and presenting a use case for your company to start using the assigned management platform.
Please include background information about your platform, what the platform is capable of, and
how it meets the needs of your marketing strategy (or areas in which it does not).
Additionally, find 2 peer-reviewed articles on using social media management platforms. The ar-
ticles must be written after January 2020.
Using the textbook and the articles, synthesize them to reflect what we have studied about so-
cial media strategy to be successful using your specific platform.
Create a 10 minute presentation on the best marketing strategy for your platform and create 2 content examples for your business (i.e. potential Facebook, Twitter, Instagram post). Use the information you find in your articles to support your recommendation for a marketing strategy and why you might (or might not) recommend using your assigned management platform.
Your presentation will be 10 minutes with an additional 5 minutes for your Q & A or class activ
-
ity
.
