? Quiz 1: Chapters 2, 5 (Third Edition) - Content - Classes – FSO

QUESTION 1 The ________ is defined as consumers who want or need your product and who are wiling and able to buy or pay. Choose one • 5 points marketing industry market Correct matrix 5 QUESTION 2 Products possess characteristics that influence the rate and level of adoption, from relative advantage and compatibility to complexity and trialability. The other characteristic is ________. Choose one • 5 points observability Correct remarkability rockabilly doability 5 QUESTION 3 Potential adopters go through distinct stages, referred to as AIDA, when deciding whether to adopt or reject a new product. What does AIDA represent? Choose one • 5 points attention, interest, desire, and action awareness, information, decision, and action attention, information, desire, and action Both a and b are correct Correct 5 QUESTION 4 In _______ distribution systems, it is common for independent record labels to have an arrangement with a distribution branch of one of the major labels. Choose one • 5 points contractual corporate vertical administered Correct 5 QUESTION 5 With a _____ strategy, the company directs its marketing activities toward the final consumer, creating a demand for the product. Choose one • 5 points push pull Correct marketing consumer 5 QUESTION 6 Consumers who adopt a new product are segmented into five categories. When introducing a new product, marketers target the ________ and ________. Choose one • 5 points innovators and laggards innovators and early adopters Correct early adopters and laggards early majority and late majority 5 QUESTION 7 Consumers are considered ______ if they have purchased and used the product. Choose one • 5 points lovers adopters Correct fans customers 5 QUESTION 8 To build a strong ________, artists must be clear and consistent about who they are and what they represent. Choose one • 5 points brand Correct product service market 5 QUESTION 9 The marketing _______, often called the Four P's, begins with the product. Choose one • 5 points strategy blend cocktail mix Correct 5 QUESTION 10 Marketing involves satisfying ______ needs or desires. Choose one • 5 points customer Correct company competitor industry 5 QUESTION 11 The concept of di ff usion of ___________ describes how the marketplace typically adopts a product and what factors can influence the rate or level of adoption. Choose one • 5 points innovations Correct inventions products services 5 QUESTION 12 The product life cycle (PLC) is characterized by four distinct stages. The _______ stage is a period of slow growth as the product is introduced into the marketplace and profits are nonexistent. Choose one • 5 points maturity decline growth introduction Correct 5 QUESTION 13 ______ pricing uses the buyer’s perceptions of value. Choose one • 5 points Consumer-based Cost-based Value-based both a and c are correct Correct 5 QUESTION 14 An artist's _______ is how he or she is perceived by consumers, corporations, and the media. Choose one • 5 points positioning brand Correct service value 5 QUESTION 15 A product’s _____ is defined as the customer’s perception of a product in comparison with the competition. Choose one • 5 points equity place positioning Correct classification 5 QUESTION 16 By understanding the _______ responses to music, marketers can be more e ff ective in providing the right music to the right customer at the right time. Choose one • 5 points satanic emotional hedonic Correct a ff ective 5 QUESTION 17 _________ is when two or more brands from di ff erent organizations create a joint product for which each company plays a major role. Choose one • 5 points Co-branding Correct Partnership Sponsorship Branding 5 QUESTION 18 ________ marketing is where an artist teams up with a charitable organization to raise awareness or resources for a social issue or problem. Choose one • 5 points Cause Correct Good Brand Community 5 QUESTION 19 ______ involves informing, motivating and reminding the customer to purchase the product. Choose one • 5 points Marketing Advertising Promotion Correct Personal selling 5 QUESTION 20 Individuals also have their own brands to manage, which is often referred to as _____ branding. Choose one • 5 points influencer personal Correct private public 5 20 of 20 completed SUBMIT BACK Quiz 1: Chapters 2, 5 (Third Edition)