COMPETITIVE+ADVANTAGE+3 (1)

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Humber College *

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5504

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Marketing

Date

Feb 20, 2024

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pdf

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Uploaded by yuvrajbanga007

COMPETITIVE ADVANTAGE VISIT TO SLEEP COUNTRY SUBJECT CODE : SCM-5504-RGB DATE SUBMITTED : 02/FEBRUARY/2024 SUBMITTED BY : AYUSH BANGA STUDENT NO : N01609894 INSTRUCTOR’S NAME : PROF. LOUIS GIRARD

Q1-Outline Three (3) Supply Chain related items you learned from the presentation today and can use to enhance your future career? Customer-Centric Approach: Learn the importance of putting the customer first. Understand how providing excellent customer service can contribute to brand loyalty. Using Omnitracs Technology for real time delivery tracking by customer. 8Am to 9AM, Calls for customer availability to deliver product on time and at provided time slot by customer. With 95% accuracy in Demand Forecast. With 99% Customer Satisfaction rate. USP 3 hrs delivery Easy and Hassle Free Returns Loyal towards society, they are giving back to the society as charity. Innovative Marketing: Analyse Sleep Country's marketing strategies and campaigns. Goal “One delivery, One Time” Order on Web, Chat, Call. Understand how innovative and memorable marketing can help a business stand out in a competitive market. As they have 100 Days return policy and old mattress is also sold at less price and acquires a new customer also. Compacting and Compressing product saves a lot of money. Events of 4, 6, and 8 weeks for promotion. (biggest event SPRING EVENT) and returned products are used again after security check. Partnerships and Acquisition: Partnerships and collaborations Sleep Country have with other brands helped them to grow subsequently on E-commerce with ENDY and HUSH, SILK n SNOW for Ultra Luxury Bedding. “The Rest” most recent acquisition. How strategic partnerships can enhance a company's offerings and reach. Their best + our best = BEST PRODUCT. Growth of $4 M to $56M within 3 years after covid! Q2: Pick one Semester One SC course which was reflected today visit. In my views Sleep Country’s visit reflects the core values of Distribution 1 as it demonstrated us the values and working of them like: Distribution Network Design, Inventory Management, Order Fulfillment Process, Transportation and Logistics, Customer Service and Distribution, Packaging Strategies. By connecting the principles learned in Distribution 1 course with the real-world distribution practices observed at the Sleep Country warehouse. Q3: Share any thoughts, commendation tips which you would like to pass along to our Guest Speaker today.

Thankyou Jennifer, Shaw and Noah and Prof Louis, for providing us opportunity to visit one of the great company of Canada that is Sleep Country. Great incites of how real life things work, what is the journey of a product from shipping to 2 Super hubs in Canada from there to 18 DC, nearly 300+ stores, 65 Dormez, 1 Ultra Luxury store and 18 walmart centres in Canada. How streamlined the supply chain is that how you achieve 95+ demand forecast and 99% Customer Satisfaction. Understanding the working of all individual departments and how they all have regular meetings every week is a great way to keep everyone in loop. Having a conversation with experienced and knowledgeable with you all was an awesome experience. (Specially the conversation I had with Louis in bus while coming back from industry visit) Hope to work with you soon.

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