MKT371_Instructions for Video Critiques 1 & 2_Fall-2023(2)

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School

Marshall University *

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Course

371

Subject

Marketing

Date

Feb 20, 2024

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docx

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Uploaded by DrCrownGazelle11

MKT371: International Marketing: Fall Semester, 2023 Instructions for Video Critiques 1 & 2 You are required to submit Video Critiques, 1 & 2 as follows: Video Critique#1: IKEA: A Global Marketing Success Story…September 17, 10 pm (est). YouTube URL: https://www.youtube.com/watch?v=1Pw2hCPo1KM&t=73s Video Critique#2: Why Starbucks Failed in Australia: due October 29, 10 pm (est). https://www.youtube.com/watch?v=_FGUkxn5kZQ The video clips for the above are available at ASSIGNMENT TOOL. After viewing the video clips, do the following: 1. Cover Page: Your full name, MKT371, MU ID, Video Critique#, date of submission. (2 points) 2. Summary of the video clip content. (5 points) 3. Main points covered in the video; use subheadings to organize Main Points (9 points). 4. What Lessons can Global Marketing Managers can draw from the video? Organize Lessons using appropriate subheadings. (9 points). DO NOT use Email Submission; create a MSWORD/PDF file and then upload it using Assignment Tool at the Blackboard. The cover page plus no more than three pages for Summary, Main Points, and Lessons. Use single-spacing, Times New Roman, font size 12. Late submission carries a penalty of 50% per day. Make sure that you have uploaded your file via ASSIGNMENT TOOL properly. Do not use any of the previously submitted critiques; also, if you use any material from the Internet, please cite the references properly.

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MKT371_Instructions for Video Critiques 1 & 2_Fall-2023(2)

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