Case Assignment #2
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ANALYTICS REPORT TO: E. AND J. GALLO WINERY FROM: MADDY RAKER SUBJECT: CASE ASSIGNMENT 2 WINE DATA ANALYSIS
DATE: DECEMBER 4, 2023 Introduction In this case analysis, I analyzed data regarding the correlation of ratings and prices of 4 different wine types. I analyzed average wine prices and ratings and how those were impacted by different variables such as the year the wine was produced, the wine rating, and the number of ratings. Overall, I determined that the year the wine was produced, and the ratings have significant impacts to the price of wine. In this cast study I will be detailing how I came to this conclusion and analysis of my findings through a scatterplot, bar graph, regression and correlation models. Data Analysis Correlations and Scatterplots Red Wine The correlation between rating and price is 0.45. This is indicating a moderate positive relationship. From the scatterplot there does seem to be some relationship between rating and price, but it does not appear linear, but some a type of curve that is increasing in steepness. White Wine The correlation between rating and price is 0.46. This is indicating a moderate positive relationship. From the scatterplot there does seem to be some relationship between rating and price, but it does not appear linear, but some a type of curve that is increasing in steepness. Rose Wine The correlation between rating and price is 0.43. This is indicating a moderate positive relationship. From the scatterplot there does seem to be some relationship between rating and price, but it does not appear linear, but some a type of curve that is increasing in steepness. Sparkling Wine The correlation between rating and price is 0.73. This is indicating a positive relationship. From the scatterplot there does seem to be some relationship between rating and price, but it does not appear linear, but some a type of curve that is increasing in steepness. Overall Regression Model
Regression Equation 𝑃?𝑖𝑐?
̂
= 11435.94 + 88.04(𝑅𝑎?𝑖??) − 0.0023(# ?? ?𝑎?𝑖???) − 5.83(𝑦?𝑎?)
R
2
Interpretation # from Excel*100% of the variation in y-variable is accounted for by variation in x-variables. 26.18% of the variation in wine price is accounted for the variation in wine rating, number of ratings, and year produced. Rating H
0
: wine rating does not significantly impact wine price H
A
: wine rating significantly impacts wine price Because the p-value = 0 is less than our significance level of 0.05, we can reject the null hypothesis and can conclude that wine rating significantly impact wine price. As rating increases by 1 star, the price increases by $88.04, on average and all else constant. Number of Ratings H
0
: number of wine ratings does not significantly impact wine price H
A
: number of wine ratings significantly impacts wine price Because the p-value = 0.002 is less than our significance level of 0.05, we can reject the null hypothesis and can conclude that number of ratings significantly impact wine price. As number of ratings increases by 1 rating, the price decreases by less than 1 cent (0.002), on average and all else constant. Year Produced H
0
: Year the wine was produced does not significantly impact wine price H
A
: Year the wine was produced significantly impacts wine price Because the p-value = 3.96 is greater than our significance level of 0.05, we cannot reject the null hypothesis and accept the alternative that year produced does not significantly impact wine price. As year produced increases by 1 year, the price decreases by $5.82, on average and all else constant. Effect of Rating on Price by Wine Type Red Wine: As rating increases by 1 star, the price increases by $124.42, on average and all else constant. White Wine: As rating increases by 1 star, the price increases by $54.37, on average and all else constant.
Rose Wine: As rating increases by 1 star, the price increases by $25.45, on average and all else constant. Sparkling Wine: As rating increases by 1 star, the price increases by $191.25, on average and all else constant. Analysis Takeaways and Recommendations There is very similar correlation between the different wines, however there is no relationship between the correlation strength and magnitude of impact from wine rating on price. Sparkling coefficient has the highest increase in price by unit on average, although its correlation is closely consistent with that of rose, white and red wine. Gallo should not trust the price predictions from this model quite yet however they should be considered. Since the R squared is 26.18% prediction, we can conclude that there is substantial evidence that we are moving in the right direction of predicting. This model could be improved by including the country or winery as x variables because they could have a significant impact on wine price. These could increase the ability to control how much price is affected by different variables and what is the strongest factor in pricing. From our correlation findings we can analyze characteristics of a cheap wine and an expensive wine. A cheaper wine would have a higher year produced (more recent) and a higher number of ratings but 1-2 stars. Discussion of Tableau Click here to see an interactive dashboard of how wine prices and rating relate to each other. One insight to note is that number of wine ratings varies as many wines had no more than 30, but others had over 2000 ratings. This means that some wines could be more accurately rated based on the amount of survey conclusions compared to other wines. This could have a serious effect to the price of wine based on the average rating which can differ between types. Conclusion In two to three sentences summarize your findings. If asked to make a recommendation, restate it here. Finally, close politely and offer the appropriate contact information (yours) for taking next steps (if making a recommendation) or asking questions (if providing information without making a recommendation. In conclusion, rating and year produced both have significant impacts on wine price. The number of ratings has a lesser effect on wine price, decreasing price by only $0.002 for every 1-year increase. Although there is similar correlation between wines, there is no relationship between the correlation and the impact from wine rating to price from these findings, however other variables such as country and winery could add to the impact that wine ratings has on wine price. The visuals in this case assignment help to show the relation between wine rating and price and we can conclude that year produced and ratings both have an impact on wine price from Gallo. Appendix Overall Regression Output
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Rating vs. Price for Red Wines Rating vs Price for White Wines SUMMARY OUTPUT
Regression Statistics
Multiple R
0.511683823
R Square
0.261820335
Adjusted R Square
0.261650898
Standard Error
62.41988222
Observations
13074
ANOVA
df
SS
MS
F
Significance F
Regression
3
18061872.6
6020624.199
1545.238891
0
Residual
13070
50923878.97
3896.241696
Total
13073
68985751.56
Coefficients
Standard Error
t Stat
P-value
Lower 95%
Upper 95%
Intercept
11435.93862
364.5903182
31.36654498
2.7373E-208
10721.28854
12150.58869
Rating
88.04157076
1.949455782
45.1621276
0
84.22035377
91.86278775
NumberOfRatings
-0.002299891
0.000746424
-3.081210675
0.002065892
-0.003762992
-0.00083679
Year
-5.825898609
0.179578046
-32.44215385
3.9567E-222
-6.17789771
-5.473899509
Maddy Raker SUMMARY OUTPUT
Regression Statistics
Multiple R
0.451358439
R Square
0.20372444
Adjusted R Square
0.203632396
Standard Error
75.84049633
Observations
8653
ANOVA
df
SS
MS
F
Significance F
Regression
1
12730585.91
12730585.91
2213.329431
0
Residual
8651
49758656.43
5751.780884
Total
8652
62489242.34
Coefficients
Standard Error
t Stat
P-value
Lower 95%
Upper 95%
Intercept
-444.8646665
10.32068212
-43.10419228
0
-465.0956623
-424.6336708
Rating
124.4184184
2.644610067
47.04603523
0
119.2343526
129.6024842
Maddy Raker
Rating vs Price for Rose Wine Rating vs Price for Sparkling Wine SUMMARY OUTPUT
Regression Statistics
Multiple R
0.465501292
R Square
0.216691453
Adjusted R Square
0.216482682
Standard Error
27.39960273
Observations
3754
ANOVA
df
SS
MS
F
Significance F
Regression
1
779220.3348
779220.3348
1037.938796
2.9141E-201
Residual
3752
2816769.839
750.7382299
Total
3753
3595990.173
Coefficients
Standard Error
t Stat
P-value
Lower 95%
Upper 95%
Intercept
-186.9864342
6.46012126
-28.94472514
1.8883E-166
-199.6521251
-174.3207434
Rating
54.37107679
1.687648747
32.21705754
2.9141E-201
51.06227864
57.67987493
Maddy Raker SUMMARY OUTPUT
Regression Statistics
Multiple R
0.433298274
R Square
0.187747394
Adjusted R Square
0.185659341
Standard Error
14.5666603
Observations
391
ANOVA
df
SS
MS
F
Significance F
Regression
1
19078.85869
19078.85869
89.91505344
2.5127E-19
Residual
389
82540.97335
212.1875922
Total
390
101619.832
Coefficients
Standard Error
t Stat
P-value
Lower 95%
Upper 95%
Intercept
-83.00522338
10.10969295
-8.210459384
3.28189E-15
-102.8816993
-63.1287475
Rating
25.54534805
2.693987777
9.482354847
2.5127E-19
20.2487497
30.84194641
Maddy Raker
SUMMARY OUTPUT
Regression Statistics
Multiple R
0.732060266
R Square
0.535912234
Adjusted R Square
0.534218483
Standard Error
50.82005621
Observations
276
ANOVA
df
SS
MS
F
Significance F
Regression
1
817173.7286
817173.7286
316.4055654
1.38352E-47
Residual
274
707653.803
2582.678113
Total
275
1524827.532
Coefficients
Standard Error
t Stat
P-value
Lower 95%
Upper 95%
Intercept
-716.8965897
43.82447526
-16.35836106
1.96093E-42
-803.1720649
-630.6211145
Rating
191.2568604
10.75214136
17.78779259
1.38352E-47
170.0895538
212.424167
Maddy Raker
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