Company Selection for Final Assignment (1)

.docx

School

University of Phoenix *

*We aren’t endorsed by this school

Course

Subject

Marketing

Date

Nov 24, 2024

Type

docx

Pages

Uploaded by AdmiralPonyMaster845

#3: Share Company Selection for Final Assignment Members: Adhi Venkata Sai Kiran Maddu Gabriel Moura Peron Pereira Mohammed Nadeem Uddin Course: Marketing for Managers MKT-6001-7B1-23/FA Prof. Cassandra Boyce Date: 19 th November 2023

#3: Share Company Selection for Final Assignment Marketing plan: Revitalizing Samsung's Galaxy Tab Line For the final assignment on marketing plan, we have chosen to work on Samsung. The specific product within Samsung's extensive portfolio that we will target is the "Galaxy Tab" line of tablets. Our team will conduct in-depth market research and analysis to understand the current state of the tablet market, consumer preferences, and the challenges faced by the Galaxy Tab line. This research will encompass studying consumer behavior, competitor analysis, and emerging trends in technology to identify opportunities for improvement. Within Samsung's extensive product lineup, the Galaxy Tab line represents a series of tablets that offer a blend of functionality, portability, and advanced technology. Despite Samsung's strong brand presence, the Galaxy Tab line has faced challenges in recent years due to shifting consumer preferences and competition from other portable devices. The decision to focus on Samsung's Galaxy Tab line stems from a strategic analysis of the technology market. While Samsung remains a powerhouse, the tablet industry has witnessed a decline in demand as consumers increasingly opt for large-screen smartphones or convertible laptops. The Galaxy Tab line, therefore, presents an opportunity for revitalization. The goal is to revitalize the Galaxy Tab line by positioning it as a compelling, versatile device for both work and leisure among millennials and young professionals. The opportunity lies in

emphasizing the tablet's strengths and introducing innovative features that align with the preferences of the chosen demographic. By selecting Samsung's Galaxy Tab line, the marketing plan aims to address challenges faced by the product in a changing technological landscape. Leveraging Samsung's strong brand reputation and incorporating new, targeted marketing strategies, the goal is to re-establish the Galaxy Tab line as a leading choice in the tablet market, particularly among the identified demographic.

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

References Arora, P. K., & k Srivastav, A. A STUDY ON MARKET SHARES AND MARKETING MIX OF TOUCH TABLETS IN ACCORDANCE TO CUSTOMER PREFERENCES. Mccarthy, S. (2020). Samsung India launches affordable 10.2 inch Galaxy Tab A7. UWIRE Text, 1-1. O'Regan, G., & O’Regan, G. (2015). Samsung (pp. 183-187). Springer International Publishing.

Recommended textbooks for you

Purchasing and Supply Chain Management

Operations Management

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Cengage Learning

MARKETING 2018

Marketing

ISBN:9780357033753

Author:Pride

Publisher:CENGAGE L

Principles of Management

Management

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax College

Management, Loose-Leaf Version

Management

ISBN:9781305969308

Author:Richard L. Daft

Publisher:South-Western College Pub

Foundations of Business (MindTap Course List)

Marketing

ISBN:9781337386920

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:Cengage Learning

Foundations of Business - Standalone book (MindTa...

Marketing

ISBN:9781285193946

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:Cengage Learning

SEE MORE TEXTBOOKS

Recommended textbooks for you

Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning