Assessment82.39

Evaluate: The media programs used The creative strategy The interactive effect of all elements to determine effectiveness. Task 2 requires you to analyse evaluation data and suggest improvements. Using the Bounce Fitness Fitness in Maturity Advertising Brief and the Bounce Fitness Fitness in Maturity Advertising Brief Review, analyse this. Task 2 – Practical: Analyse Evaluation Data to Make Recommendations Task 1 requires you to develop and implement (hypothetically) a campaign evaluation strategy for the Bounce Fitness Corporate Marketing Plan. You will then utilise the possible data gathered to make changes to your advertising campaign to improve it. The following questions will help you develop a campaign evaluation strategy: • What are the standards and measurements that you will use? • What are the performance standards you would develop for each element of the campaign and overall outcome? • List any legal or ethical issues that may be of concern. What is the process for correcting any anomalies? • Which elements of your advertising and communications campaign will you test to ensure the objectives of the campaign can be met? • How will you conduct the pre- and post-testing? What tools will you use? • Using the Bounce Fitness Corporate Marketing Plan Review, describe whether it was an effective or not, element-by-element, and where improvements could be made. • If the budget was reduced by $500, what changes would you make? T T h h i i s s s s t t u u d d y y s s o o u u r r c c e e w w a a s s d d o ow wn n l lo o a ad d e e d d b b y y 1 1 0 0 0 0 0 0 0 0 0 0 8 8 1 1 1470629 f f r r o o m m C C o o u u r r s s e e H H e e r r o o . . c c o o m m on 0 0 7 7 - - 2 2 1 9 - - 2 2 0 0 2 2 3 3 0 1 5 1 : : 5 3 5 2 : : 0 0 7 7 G G M M T T - - 0 0 5 5 : : 0 0 0 0