3397573

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School

Riara University School of Business and Law *

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101

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Marketing

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Nov 24, 2024

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docx

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Uploaded by MajorFreedomWasp1843

1 Chipotle Grubhub is the premier ordering and delivery platform in the United States, with the most incredible array of restaurant partners. I believe that Chipotle will be able to increase its delivery presence in the United States due to this cooperation. This collaboration, alongside Chipotle's tamper-evident packaging, is expected to improve customer service and efficiency. Chipotle and Grubhub have formed an utterly functional collaboration to streamline operations and ensure that food is delivered as fresh as quickly as possible. I think Chipotle is working hard to make online ordering more enticing to clients and more effective for its restaurants to grow online sales and retain consumers. Chipotle is dedicated to making its cuisine more available to everyone while also being a purpose-driven company that pioneers digital, innovation, and corporate sustainability. I concur that marketing is constantly changing. Traditional advertising channels are swiftly evolving into digital public communications, and now TikTok, as our digital world evolves. (Jeong, 2018). I have analyzed that Chipotle is undeniably aware of the intricacies of modern marketing strategies. Because Generation Z and millennials account for over half of their client base, social media is an unavoidable part of the company's worldwide expansion strategy.

2 Uber Uber enables users to hire a car from practically anywhere using their smartphone. The Uber app detects nearby drivers and provides a range of alternatives, from the cheapest to the most luxurious. The price is, of course, fixed and paid upfront. I believe that Uber has transformed the personal transportation market, offering users and drivers a combination of perks and downsides. Uber is perfectly positioned to fulfill customers' increased need to receive the items they want from the grocery shops and other retailers in hours instead of days. I have analyzed that Uber has altered its focus to be a delivery-focused organization. I believe it is due to the epidemic effects that have harmed Uber's main business of connecting drivers and passengers, but food delivery becomes more essential as the company diversifies. In addition, the business thinks it is in a solid position to swiftly develop its grocery operations since many consumers have already signed up for Uber. Uber is a cost leader in the virtual taxi market because of its low prices and special incentives to customers. (Skok & Baker, 2018). Furthermore, Uber has a high total income and continues to provide job vacancies due to its well-known growth. Compared to its competitors, I understand it has also proved that it can adapt successfully to the ever-changing market environment.

3 References Jeong, S. H. (2018). Social Media Strategy Marketing and Advertising in the Consumer Revolution : Quesenberry, K. A. (2016). Social Media Strategy: Marketing and Advertising in the Consumer Revolution. Lanham, MD: Rowman & Littlefield. Asian Communication Research , 15 (2), 174–176. https://doi.org/10.20879/acr.2018.15.2.174 Skok, W., & Baker, S. (2018). Evaluating the impact of Uber on London’s taxi service: A critical review of the literature. Knowledge and Process Management , 26 (1), 3–9. https://doi.org/10.1002/kpm.1573

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