Pre-Proposal Template1 DBA and DHSc oct2023

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"THE ROLE OF DIGITAL TRANSFORMATION IN ENHANCING THE STRATEGIC COMPETITIVENESS OF GLOBAL BUSINESSES" by Lauren Mead October, 2023

Proposed Research Topic Research Problem: The current global business environment is undergoing a substantial transformation as a result of the fast progress in digital technology. The investigation of the influence of digital transformation efforts on the strategic competitiveness of companies is of utmost importance since these initiatives are being progressively adopted by organizations. The primary objective of this study is to investigate and provide a solution to the identified research topic. What is the impact of digital transformation on the strategic competitiveness of multinational corporations, and what are the critical determinants of its efficacy or inefficacy within this framework? Research Setting: The planned research would include a carefully selected cohort of worldwide enterprises in technology, manufacturing, finance, and healthcare. Companies who have recently undergone significant digital transformation will be studied (Tien et al., 2019). This research will leverage real-world experiences and practices of these organizations to provide light on how digital transformation strengthens strategic competitiveness while protecting company identities and sensitive data. Multinational corporations were chosen as the research context because they study the convergence of technology and global corporate strategy, making it relevant to the discipline and having practical implications for businesses in a digitalized and globalized 2

society. This research seeks to better understand multinational organizations' digital transformation challenges and opportunities to stay ahead in the global market. Theoretical/Conceptual Framework To fully understand "The Impact of Digital Transformation on the Strategic Competitiveness of Global Enterprises," the next research will use several academic theories and conceptual frameworks. The Resource-Based View (RBV), developed by Jay B. Barney in 1991, is essential to this research. This approach emphasizes an organization's unique resources and capabilities for a sustainable competitive edge. In digital transformation, the Resource-Based View (RBV) thesis explains how firms may utilize their digital assets, technology, and talents to boost strategic competitiveness. The project will also utilise Dynamic Capabilities Theory, created by David J. Teece in 1997. This concept is critical to understanding how firms may adapt their strategy and processes to embrace emerging digital technologies. The research emphasises agility and reactivity in digitally-oriented companies. Healthcare information system concepts like the Unified Theory of Acceptance and Use of Technology will be examined in health science. This hypothesis explains the multiple factors affecting digital health technology adoption. The provided research addresses change management and technology adoption in business and health science, which is relevant to the ideas above (Brunetti et al., 2020). These theories will offer a solid theoretical platform for studying how digital 3

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transformation affects strategic competitiveness in multinational firms (Chen et al., 2021). These ideas will illuminate resource allocation, innovation, change management, and technology adoption. The chosen theories will give a thorough framework for understanding digital transformation and its implications in numerous organizational settings. Research Gap The aforementioned theoretical foundation and conceptual framework provide a robust basis for comprehending the influence of digital transformation on strategic competitiveness within the context of global enterprises. Nonetheless, a deficiency in research exists within the healthcare business, particularly in the context of the health science emphasis. While the current body of literature provides insights into digital transformation in various business contexts, there is a distinct research gap that necessitates a focused investigation into the specific challenges and opportunities associated with digital transformation in the healthcare sector. This research should particularly emphasize the impact on patient outcomes, data security, and regulatory compliance (AlNuaimi et al., 2022). The primary objective of this study is to address the existing disparity by examining the complexities associated with the digital transformation within the healthcare business. This investigation will provide significant contributions to both the academic and industrial domains, hence enhancing understanding in this crucial area. 4

Research Question/s and Hypotheses Research Question Q 1 : To what extent does the adoption of digital transformation strategies affect the competitive advantage of global businesses? Q 2 : What are the specific digital technologies and practices that contribute to enhanced strategic competitiveness in a global business environment? Q 3 : What are the main challenges and barriers faced by global businesses in implementing effective digital transformation strategies? Q 4 : How do organizational culture, leadership, and change management practices influence the success of digital transformation initiatives in global companies? Hypotheses: H 1 : Adoption of digital transformation strategies positively impacts global business competitiveness. H 1 : Specific digital technologies and practices enhance strategic competitiveness in global businesses.. H 1 : Significant challenges and barriers hinder effective digital transformation in global businesses. H 1 : Organizational culture, leadership, and change management practices positively correlate with digital transformation success in global companies. 5

Proposed Methodology The study will use a technique of secondary data analysis. The rationale for choosing this technique is in its capacity to provide a comprehensive analysis of preexisting data pertaining to the influence of reality television on societal views and actions. The factors under consideration include social views and actions that are impacted by the content of reality television. The factors under investigation will be examined via a comprehensive review of extant literature, scholarly research, and a meticulous content analysis of pertinent reality television programs (AlNuaimi et al., 2022). The retrieval of data will be conducted via accessing publically accessible sources, academic databases, and trustworthy research repositories. The primary objective of this study will be to undertake the synthesis and analysis of data derived from a comprehensive range of past studies, reports, and content archives pertaining tso reality television shows. The primary tools used in this study will include academic databases, scholarly publications published between 2019 and 2023, and content archives of reality television programs. These resources will be utilized as secondary data sources for the purpose of analysis. Summary The study will be carried out via the implementation of a thorough literature review and content analysis of reality television programs. This study is closely connected to my academic pursuit of a degree in my degree and my specialization as it corresponds with my scholarly interests in media studies and cultural analysis. Examining the effects of 6

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reality television on society beliefs and behaviors is crucial for comprehending the influence of media on modern culture, a key focus of my scholarly endeavors. This study will make a valuable contribution to the existing literature in my discipline and deepen my comprehension of the influence of media on social dynamics. 7

References Tien, N. H., Phu, P. P., & Chi, D. T. P. (2019). The role of international marketing in international business strategy. International journal of research in marketing management and sales , 1 (2), 134-138. Chen, C. L., Lin, Y. C., Chen, W. H., Chao, C. F., & Pandia, H. (2021). Role of government to enhance digital transformation in small service business. Sustainability , 13 (3), 1028. Kraus, S., Jones, P., Kailer, N., Weinmann, A., Chaparro-Banegas, N., & Roig-Tierno, N. (2021). Digital transformation: An overview of the current state of the art of research. Sage Open , 11 (3), 21582440211047576. Gil-Gomez, H., Guerola-Navarro, V., Oltra-Badenes, R., & Lozano-Quilis, J. A. (2020). Customer relationship management: digital transformation and sustainable business model innovation. Economic research-Ekonomska istraživanja , 33 (1), 2733-2750. Zaki, M. (2019). Digital transformation: harnessing digital technologies for the next generation of services. Journal of Services Marketing , 33 (4), 429-435. He, Q., Meadows, M., Angwin, D., Gomes, E., & Child, J. (2020). Strategic alliance research in the era of digital transformation: Perspectives on future research. British Journal of Management , 31 (3), 589-617. Brunetti, F., Matt, D. T., Bonfanti, A., De Longhi, A., Pedrini, G., & Orzes, G. (2020). Digital transformation challenges: strategies emerging from a multi-stakeholder approach. The TQM Journal , 32 (4), 697-724. 8

Dutta, G., Kumar, R., Sindhwani, R., & Singh, R. K. (2020). Digital transformation priorities of India’s discrete manufacturing SMEs–a conceptual study in perspective of Industry 4.0. Competitiveness Review: An International Business Journal , 30 (3), 289-314. AlNuaimi, B. K., Singh, S. K., Ren, S., Budhwar, P., & Vorobyev, D. (2022). Mastering digital transformation: The nexus between leadership, agility, and digital strategy. Journal of Business Research , 145 , 636-648. Melović, B., Jocović, M., Dabić, M., Vulić, T. B., & Dudic, B. (2020). The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro. Technology in Society , 63 , 101425. 9

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APPENDIX. ADD TITLE Instrument or any other document to support your topic 10

Pre-Proposal Template1 DBA and DHSc oct2023

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