Assessment 1

packages in Australia. So, save on your next adventure, and choose from one of our Packages today. ACCOMMODATION $200 - $500 See Australia on your schedule, while having the security of knowing you have a bed to sleep in with one of our Accommodation Packages. Packaging our Whimit Travel Pass with two of the best hostel providers in Australia, we’ve created the perfect travel and stay packages for any traveller. Regardless of where in Australia you’re looking to travel, or the duration, our Accommodation Packages provide the ultimate flexibility. So, enjoy your trip on the fly and let us ensure all your travel and accommodation needs are covered prior to hitting the road. • WHIMIT BASE 21 DAYS + 10 NIGHTS. Whether you’re looking to head to the city or backpack along the East Coast, you can see Australia your way and know you have a bed to recover in with a 21 Day Whimit + 10 Night Bed Hopper Pass. • WHIMIT YHA 21 DAYS + 15 NIGHTS. Perfect for a short vacation or for the traveller looking to experience a certain Australian region. Our 21 Day Whimit + 15 Night Dreamcatcher Pass makes it that much easier to organise your next short holiday. • WHIMIT BASE 45 DAYS + 21 NIGHTS. Perfect for the adventurist, the 45 Day Whimit + 21 Night Bed Hopper Pass is the ideal travelling item for those looking to go wild, discovering all the natural sites of Australia, yet enjoying some nights of their trip in comfortable accommodation. • WHIMIT YHA 45 DAYS + 15 NIGHT. Create your own Aussie escape with one of our 45 Day Whimit + 15 Night Dreamcatcher Pass. Partnering up with one of the largest providers of budget travel accommodation in Australia, you can get lost exploring but still have somewhere to stay. • WHIMIT YHA 45 DAYS + 28 NIGHTS. Tick off the places on your bucket list and do what you want to do with a 45 Day Whimit and 28 Night Dreamcatcher Pass. You can go anywhere, from tropical rainforest’s to the sparse desert, world-class beaches water to the city landscape. It’s all up to you. • WHIMIT BASE 60 DAYS + 21 NIGHTS. Looking to explore the real Australia? Experience all the unique places? Or even encounter our country’s incredible wildlife or sea life? Then our 60 Day Whimit + 21 Night Bed Hopper Pass is ideal for you. • WHIMIT YHA 60 DAYS + 28 NIGHTS. Wanting a little more adventure in your life? Looking to go on truly epic trip? Then why not look at creating an unforgettable Australian experience one of your own with 60 days of travel and 28 nights’ accommodation at any YHA Hostel. WILDLIFE $100 - $150 Dreamt of holding a Koala or getting up close with a Kangaroo? Have a love for the ocean and all of its inhabitants? Thanks to our trusty mates at Australia Zoo and SEA LIFE, your dreams can become a reality with one of our Wildlife Packages. Covering both entry and travel from Brisbane or Noosa daily, let us take care of the finer details so you can come face-to-face with our country’s incredible wildlife. • AUSTRALIA ZOO EX BRISBANE. If you haven't got a picture with a koala or a kangaroo while in Australia, did you even go? There's no better place to get the

services through frequent customer contact and our own publication, most likely a magazine of some sort. We will review up-and-coming trips, offer highlights of past trips and try to do other creative articles, giveaways, customer profiles, etc. Most sales will occur at the retail level. The sales that occur between customers and travel agencies will be discounted appropriately, approximately 15%. Transactions will occur as the result of customer contact in response to communication efforts. In addition, AEU will engage in personal selling. Milestones Adventure Excursions Unlimited will have several milestones early on: • Business plan completion. This will serve as a roadmap for the organization. While AEU does not need a business plan to raise capital, it will be an indispensable tool for the ongoing performance and improvement of the company. • Set up the office. This will be the main/only office located in Eugene, OR. • Develop the training program. This program will be used to train the leaders of our trips. • Completion of first trip. • Completion of twentieth trip. MILESTONES Milestone Start Date End Date Budget Manager Department Business Plan Completion 1/1/2001 1/21/2001 $0 Jordan Marketing Office Set-up 1/1/2001 2/1/2001 $0 Jillyn Department Develop Leadership Training Program 2/1/2001 3/1/2001 $0 Jordan Department Completion of First Trip 4/1/2001 5/1/2001 $0 Loren Department Completion of 20th Trip 4/1/2002 5/1/2002 $0 Loren Department Totals $0

TOTAL ASSETS $57,600 Liabilities and Capital Liabilities Current Borrowing $0 Long-term Liabilities $0 Accounts Payable (Outstanding Bills) $0 Other Current Liabilities (interest-free) $0 TOTAL LIABILITIES $0 Capital Planned Investment Jordan Stephan $20,000 Jillyn Certo $20,000 Loren Harlo $20,000 Additional Investment Requirement $0 TOTAL PLANNED INVESTMENT $60,000 Loss at Start-up (Start-up Expenses) ($2,400) TOTAL CAPITAL $57,600 TOTAL CAPITAL AND LIABILITIES $57,600 Total Funding $60,000

will be better able to determine whether adjustments in positioning are necessary. Access to important information concerning the market, competitors, etc., is available. However it is not free. For the purposes of this project, we feel it is unnecessary to incur additional expense. The marketing strategy will be to develop long-term relationships with customers. We will keep a database from which to obtain important demographic and psychographic information. As the business becomes profitable, plans will be implemented to expand. There is virtually no limit to the number and variety of trips AEU can provide. Trips can take place on every continent and in most countries. The goal is to establish AEU as an international provider of top-of-the-line hard-adventure travel. Financial Plan The following subtopics will provide more financial information. Projected Cash Flow The following chart and table indicates projected cash flow. Business Ratios Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 4725, Tour Operators, are shown for comparison. RATIO ANALYSIS YEAR 1 YEAR 2 YEAR 3 INDUSTRY PROFILE Sales Growth 0.00% 60.00% 16.67% 4.00%

Sales/Net Worth 5.31 3.55 2.43 n.a Dividend Payout 0.00 0.00 0.00 n.a Promotion and extra service GREYHOUND CHARTER BUSES & COACHES We know getting your pack together is challenging enough, let alone getting them there. That’s where we can help. Greyhound Australia has over 113 years’ experience in transporting people. With this experience we offer the safest, most reliable and affordable charters for any private, corporate, school or sporting group. We also recognise each journey is different. That’s why we work with you on developing a fully inclusive package, tailored to your needs – and at a competitive price. Remove the fuss when planning your event or excursion and give us a call. No matter the group or destination, your pack can’t beat a Greyhound. ABOUT GREYHOUND FREIGHT At Greyhound, we do more than just connect people with people. We also deliver parcels, care packages, and commercial goods nationwide. Using the Greyhound Coach network, and available space on our coaches our Greyhound Freight division, delivers over 220 000 freight items each year. From major capital cities and country towns to the most remote places in Australia. Greyhound Freight offers extremely competitive rates, and as your parcels travel on our regular scheduled services, we don’t wait for a full freight load to depart. As soon as your freight has been receipted in our depot, we will manifest it for the next available coach service. WHAT CAN YOU SEND WITH GREYHOUND FREIGHT? Our commercial and retail customers send a variety of items from envelopes through to large palletised freight. This has included • Gifts and care packages – especially around Christmas time • Mangoes • Plants • Bikes • Car parts • Medical Equipment • Pathology samples • Paintings, sculptures and unique artwork • Oversized luggage

developing a fully inclusive package, tailored to your needs – and at a competitive price. Remove the fuss when planning your event or excursion and give us a call. No matter the group or destination, your pack can’t beat a Greyhound. ABOUT GREYHOUND FREIGHT At Greyhound, we do more than just connect people with people. We also deliver parcels, care packages, and commercial goods nationwide. Using the Greyhound Coach network, and available space on our coaches our Greyhound Freight division, delivers over 220,000 freight items each year. From major capital cities and country towns to the most remote places in Australia. Greyhound Freight offers extremely competitive rates, and as your parcels travel on our regular scheduled services, we don’t wait for a full freight load to depart. As soon as your freight has been receipted in our depot, we will manifest it for the next available coach service. WHAT CAN YOU SEND WITH GREYHOUND FREIGHT? Our commercial and retail customers send a variety of items from envelopes through to large palletized freight. This has included • Gifts and care packages – especially around Christmas time • Mangoes • Plants • Bikes • Car parts • Medical Equipment • Pathology samples • Paintings, sculptures and unique artwork • Oversized luggage MINING AND RESOURCES Greyhound Resources is a division of Greyhound Australia specifically catering to the needs of the mining and resources industry. Where there is mining and resources activity, you’ll probably find us. From the Bowen Basin in the east to Onslow in the west, we’re helping to move workers safely and on time. Resource Contracts – Phone: 1300 304 199 Email: info@greyhoundresources.com.au Flexible Approach We tailor solutions to suit your transportation needs. From transfers and shuttles to support a FIFO workforce, to dedicated BIBO (Bus In Bus Out) services. • Camp to site shuttles • Contractor transport • Airport services • Onsite shuttles • Construction projects • Mine shutdown services Inter-and intra-town services. Our product offer doesn’t stop with the bus. Greyhound Resources goes above and beyond to deliver a total safety focused solution including: • Project management • Tailored KPI reporting • Risk management • Traffic management • Service optimization • Custom depot setup.

Report of Greyhound Greyhound Australia is Australia’s only national coach service. We provide comfortable, hassle-free, and affordable coach services to people of all ages We travel across Australia everyday ensuring that our passengers can get to their destinations, both on and off the beaten track, and truly experience the beauty of Australia. We have been operating for 110 years and are the leading coach company in Australia. From servicing just one town in the beginning, Greyhound Australia's network now covers most of the Australian mainland, employs over 600 people, and services more than 5 million passengers every year through its express and resources business Executive Summary Adventure Excursions Unlimited (AEU) was formed to provide hard-adventure sport/travel packages with upscale accommodations, gourmet food, and celebrity service providers to wealthy clients. AEU hard adventures include helicopter-skiing, kayaking, white-water rafting, and mountain biking. The founders of AEU are Jordan Stephan (MBA/JD), Jillyn Certo (MBA), and Loren Harlo (MBA). In addition to their MBA status, they are passionate about the activities AEU will offer. An opportunity exists for two reasons: • Tourism is a growing industry (4% annually), and within the industry adventure travel is growing at 10%. • There are few providers of hard-adventure travel to upscale clients. 20% 20% 30% 20% 10% 30% 20% 30% 10% 30% 30% 20% 20% 40% 30% 20% 20% 20% 20% 20% 20% 20% 10% 20% 10% 10% 30% 20% 20% 10% 10% 20% 10% 10% 20% 10% 10% 20% 30% 20% 20% 20% 30% 10% 20% 30% 20% 10% 20% 20% 0% 20% 40% 60% 80% 100% 120% service tickets respones useful communication booking pickup courteous resonable overall FEEDBACK 1 2 3 4 5

Virtually all companies that provide "hard" adventure activities appeal to a lower income client. Companies that appeal to a wealthier clientele generally provide "soft" adventure packages. Hard-adventure activities involve difficult physical requirements. They carry a higher level of risk than do "soft" activities. Soft adventure activities may involve some physical exertion, however they involve a low level of risk and can be engaged in by non- athletic people. The company's target customers are high income (min. $75,000 for single person), health- conscious individuals interested in popular hard-adventure sports. These are lawyers, bankers, executives, doctors, etc. The major purchasers are located in urban areas within major United States cities. Our customers are more likely to be married. 51% are men and 49% are women. Conclusion and recommendation PIONEER TOURS - 1905 The A.A. Withers Bus Company started in Victoria in 1905, by introducing day tours around Melbourne. It was this Company that opened the virtually unknown route to the Australian Alps to coach tourists. The name changed to Pioneer in 1923. In 1927, Pioneer took a transcontinental trip from Melbourne to Darwin - and just seven years later took a group of "pioneering" tourist’s right around Australia. Pioneer, in conjunction with the Shell Company, undertook a survey of the route from Adelaide to Perth - a distance of over 3,200 Kilometres - in 1957. As a result of this survey Pioneer become the first coach company to run weekly trips across the country. GREYHOUND - 1928 In 1928, Mr A.R. Penfold began a passenger service between Toowoomba and Brisbane in response to a rail strike, which had halted most transport out of the town. His Bullnose Whippet car sported a Greyhound radiator cap, which has since become the most recognised symbol for coach travel not only in Australia, but also around the world. The original Whippet car used by Penfold in 1928 is still in mint condition and registered for road use. Greyhound commenced interstate services in the late 1960’s. During this time the company acquired coaches with luxuries such as air-conditioning and on-board toilets, offering passengers the fast and comfortable long distance coach travel we enjoy today. GREYHOUND PIONEER AUSTRALIA - 1993 Greyhound Pioneer Australia emerged in 1993 when Australian Coachlines Pty Ltd, which had brought Greyhound and Pioneer together the previous year, merged with Bus Australia. All 3 brands operated in competition with each other, each focussing on a different market segment.

MCCAFFERTYS GREYHOUND PTY LTD - 2000 McCaffertys purchased Greyhound Pioneer Australia in 2000 forming the only National coach operator in the country. The McCafferty Family sold their interest in the business to the ANZ Bank and the Chapman Group of Cairns in 2003.This rebranding creates a single entity from which to grow services, frequency and routes on a national basis. GREYHOUND AUSTRALIA PTY LTD - 2004 The group changed its name to "Greyhound Australia Pty Ltd" in 2004 and now operates services under the brand Greyhound Australia.