starbucks1709918869

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School

California State University, Northridge *

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MISC

Subject

Management

Date

Apr 3, 2024

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docx

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Uploaded by mtrz97

Week 8 –Starbucks Written Assignment: 5-7 pages. Submit double-spaced Microsoft Word documents with a 12-point font and one-inch margins utilizing the APA format. References should also be in APA format. Please answer the questions: 1. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Starbucks is employing? 2. What are the key policies, practices, business principles, and procedures that underlie how Howard Schultz and Starbucks’ management have implemented and executed the company’s strategy during Schultz’s time leading the company? 3. What “values” does Starbucks have? How well do they connect to the strategy and to the manner in which the company conducts its business? 4. What is your evaluation of Starbucks social responsibility strategy? Is it sincere or just something the company does and talks about to create a good public image? 5. What grade should shareholders give Howard Schultz for his leadership and performance? What grade should shareholders give Kevin Johnson for the job he has done in his first two years? Do you predict the company will continue to do well in the next 3–5 years?

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