Communications (1)

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Durham College *

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1224

Subject

Management

Date

Feb 20, 2024

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pdf

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Uploaded by MateFlowerDragon57

MGMT 1224 – Winter 2023 L Morgulis 1 | P a g e Homework Assignment: Communicating Changes Distributed: Week 3 Due: January 25-28 (See DC Connect) Weight: 3.3% _______________________ _/10___ You have been contacted by the CEO of your company to address a recent error in an advertisement sent out to its whole email database. The error is that the promotion now available online gives customers 100% off their order instead of 10%, and it gives free shipping on all orders over $500. Bluntly put, the error could bankrupt the company and is embarrassing to the owner. Your job is to brainstorm a range of solutions and write a simple yet effective email that will satisfy the customers and keep the owner of the company happy as well (after all honoring the 100% off offer would keep one group happy but not the other). Complete the assignment and upload to DC Connect. Part 1) Identify the things you need to do to identify and correct the error; Part 2) Create a list of solutions that you could implement. Part 3) Select the solution that you will put in the email (highlight it). Communicate the correction. First thing I could to is to review the details of the advertisement and confirm the specific details of the error. Also try to analyse the financial impact of the error caused. monitor email campaign's response rate to see how widespread the error was. Determine who of the consumers received the email and whether any of them have already placed orders utilizing the wrong deal. 1. Serve the customers who placed the order. 2. Limit the impacts by immediately correcting the error. 3. Communicate the correction. 4. 5.

MGMT 1224 – Winter 2023 L Morgulis 2 | P a g e Part 4) Draft the email Part 5) How do we ensure that this won’t occur in the future? List all your steps. Double Check details. Customer feedback. Date: 30/01/2024 To: Customers From: Sales Team Re: Correction: important information about our recent promotion Dear customer, We hope this email find you as well. We are writing this email to inform you about an error in our recent promotion. We deeply, apologize for any confusion or problems may have caused. We have discovered that the promotion information contained a serious inaccuracy. Instead of the advertised 10% discount, the promotion falsely claimed that clients would receive 100% off their orders. It also said, incorrectly, that free delivery would be available on all orders above $500. We would like to reassure you that we are doing right away to make things right. As originally scheduled, we will honor the intended 10% discount on all qualifying orders and offer free shipping on orders over $500. We sincerely apologize to any customers who have already placed orders with the wrong promotion. Despite the financial risks to our business, we will honor the 100% off offer for such orders. We appreciate your loyalty and sincerely apologize for any inconvenience. Please contact our customer support staff at [customer support contact information] if you have any queries or issues. We appreciate your patience and on-going help. Thank you for your understanding and support. Sincerely, CEO (Company Name)

MGMT 1224 – Winter 2023 L Morgulis 3 | P a g e

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MGMT 1224 – Winter 2023 L Morgulis 4 | P a g e Evaluation Rubric: Level One Level Two Level Three Level Four Grammar, spelling, format, and style 1 mark The writing is unclear. Mechanical and/or grammatical errors detract from the meaning. (0) Writing is sometimes unclear. Mechanical and/or grammatical errors sometimes detract from the meaning. (1 mark) The writing is clear. Mechanical and/or grammatical errors do not detract from the meaning. (1.5 marks) Uses the writing process with a high degree of competence. Answers are well- organized and mechanical and grammatical errors are limited. (2 marks) Content 4 marks Answers reflect the limited or inaccurate application of the concept discussed, demonstrated, explored, or practiced in class or the information assigned to read. (0-3 marks) Answers reflect the incomplete application of the concept discussed, demonstrated, explored, or practiced in class or the information assigned to read. (4-5 marks) Answers reflect the satisfactory application of the concept discussed, demonstrated, explored, or practiced in class or the information assigned to read. (6-7 marks) Answers reflect thorough, perceptive, knowledgeable, and/or thoughtful application of the concepts discussed, demonstrated, explored, or practiced in class or the information assigned to read. (8 marks)

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