What would be an indication that your consumer might be experience email fatigue?
decreasing unsubscribe and a decreasing open rate
increasing open rate and increasing unsubscribes
increasing bounce rate
increasing unsubscribes and a decreasing open rate Correct
What are customer segments?
subdividing your larger audience into smaller audiences that share similar characteristics Correct
a visual representation of where the customer is in the purchase funnel
a way to dynamically insert data in e-mail messages
the term for a/b testing specific to e-mail marketing
What does CRM stand for?
Client revenue monitoring
Customer resource management
Customer relationship management Correct
Client recapture metrics
Every email you send out should contain a _____
.
social media profile Incorrect
large image
phone number
call-to-action Correct
