Christopher Franke_Three Personas
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School
University of Maryland, College Park *
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Course
393
Subject
Information Systems
Date
Apr 3, 2024
Type
docx
Pages
3
Uploaded by GrandHeat8791
Christopher Franke
10/30/2023
WRTG393
Three Personas
Pillar Church of Washington D.C. is located at 111 South Carolina Ave SE, Washington, DC 20003
Persona 1
Sarah is a 38-year-old Marketing Manager and is an active member of her local church community. Due to her demanding job, she often finds it challenging to attend in-person services
regularly. She turns to online platforms to connect with her church and contribute through online giving. Her primary goal is to seamlessly and securely contribute financially to the church from the comfort of her home. Sarah wants to ensure that her donations support the church's ongoing activities and aid in its various charitable endeavors.
Sarah encounters frustration with overly complicated website navigation. She might struggle with finding the direct and clear path to the online giving section, leading to time wastage and potential abandonment of the donation process due to frustration.
As Sarah regularly donates online, she places a high value on the security of the donation platform. Any ambiguity or lack of transparency in the security measures might deter her from proceeding with the donation. Therefore, clear instructions and reassurance regarding the safety of the online payment process are crucial for her to feel confident and proceed with her donation.
Persona 2
David is a 70 year old retired teacher who has been an active member of his church for over four years. Due to age-related mobility issues, he finds it challenging to attend physical church services. He looks to the church's website to contribute through online giving, allowing him to continue supporting the church's initiatives and various charitable activities from the comfort of his home. His goal is to easily navigate the website and make a secure online donation to financially support his church.
David experiences frustration with small font sizes and the lack of accessibility features on the website. As a senior citizen, he may struggle with reading tiny text and might encounter difficulties in locating the online donation section due to poor contrast or inadequate visual aids.
David might face challenges with understanding the technical aspects of online donation processes. Instructions that are too technical or complex might deter him from completing the donation, making it crucial to provide clear, simple, step-by-step guidance for him to follow and successfully contribute online.
Persona 3
Maria is a 29-year-old registered nurse and is a devoted member of her church. She works irregular shifts at the hospital. Her schedule often clashes with the church service times, making it challenging to attend in person. She turns to the church's website for online giving, aiming to contribute financially and support the church's outreach programs and humanitarian efforts. Her goal is to efficiently and securely make online donations to the church, aligning with her busy work schedule.
Maria faces time constraints due to her demanding nursing job. Navigating a website with an overly complex donation process might discourage her. Quick and easily accessible paths to the donation section are essential to prevent abandonment of the process due to time limitations.
Maria often accesses the internet primarily through her mobile phone due to her on-the-go lifestyle. The church's website must be mobile-friendly to accommodate her donations on a smaller screen. Ensuring clear instructions that adapt to mobile interfaces becomes crucial to facilitate her seamless online giving experience.
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