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UX Testing Plan Assignment INFO 6050: End User Testing Scream & Code
Prof. Shradha Gupta
Mar 10,2024
Team Members:
1. Ashwini Chaudhary (1217696)
2. Fouziya Banu Dadapeer (1218694)
3. Tushar Kumar (1222076)
4. Vasu Kathrotia (1220193)
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Executive Summary
The purpose of this report is to provide Staples.ca with a strategy UX testing plan that will proactively detect and resolve any potential usability issues. As a major office supply platform, Staples.ca demands a flawless online shopping experience. Common user scenarios, such as website registration, product searches, cart interactions, and wishlist management, are the basis for the testing strategy. These scenarios correspond with common user actions, guaranteeing a thorough assessment of essential features.
A crucial component of this testing effort is applying knowledge obtained from heuristic analyses. The development of testing scenarios is guided by earlier research, which makes it easier to discover and rank any usability issues with the website. The testing plan makes use of these insights in order to evaluate the user experience in detail and target areas that have been identified as needing improvement. User profiles, thoughtfully constructed surveys, and post-test reply cards are important elements of the approach. To encourage active engagement, participant incentives are given, like a 50% discount. This UX testing approach is expected to yield meaningful findings that will guide improvements to Staples.ca. The ultimate goal is to improve customer happiness, increase user loyalty to the Staples.ca platform, and enhance the entire user experience.
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Table of Contents
Table of Contents Team Members:
.........................................................................................................
1
Executive Summary
.......................................................................................................
2
Table of Contents
..........................................................................................................
3
Introduction
.................................................................................................................
4
Goals:
..........................................................................................................................
4
Scope
..........................................................................................................................
4
Users
...........................................................................................................................
5
Sessions
......................................................................................................................
5
Incentives
.....................................................................................................................
5
User Profile
...................................................................................................................
6
Pre-Test Questionnaires
.................................................................................................
7
Post-Task Questionnaires
..............................................................................................
9
Post-Test Questionnaire for the Staples.ca Usability Test
................................................
10
Post-Test Reaction Cards
.............................................................................................
10
USER-1
.......................................................................................................................
11
User 2:
.......................................................................................................................
16
User 3:
.......................................................................................................................
21
USER 4
.......................................................................................................................
25
Video Consent Form
...................................................................................................
30
6. Tasks/Scenarios
......................................................................................................
31
Roles and responsibilities of the stakeholders
...............................................................
34
Testing milestones, Timelines and Schedules
................................................................
35
References
.................................................................................................................
37
Minutes of Meeting
......................................................................................................
37
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Introduction 3.1 Staples Overview
Staples, Inc. is a renowned American office supply retail chain, offering a wide range of products and services for businesses and consumers. With a focus on office essentials like technology, furniture, and stationery, Staples operates both online and through brick-and-mortar stores. Known for its convenient locations and efficient delivery services, it caters to the needs of small businesses, corporations, and individuals alike. Additionally, Staples provides printing services, tech support, and workplace solutions, positioning itself as a one-stop shop for office needs.
Goals:
Improving the user experience on the entire Staples.ca platform is the main goal of the UX Testing Plan. This includes a number of important aspects:
•
locating and fixing any usability problems that prevent users from interacting and being satisfied.
•
enhancing website functionality to guarantee easy task completion and navigation.
•
gathering intelligent user feedback to guide initiatives for ongoing improvement.
•
Staples.ca hopes to improve user satisfaction and loyalty by tackling these objectives, which will ultimately lead to higher engagement and conversion rates.
Scope
The Staples.ca website's functional and non-functional elements are all included in the extensive testing scope. Functional testing will examine a range of user interactions, such as the following: 1.
procedures for logging in 2.
Cart administration. 3.
Wishlist exchanges 4.
Procedures for checking out.
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Conversely, non-functional testing will evaluate: 1.
Site functionality 2.
Sturdiness Interface design 3.
By using a comprehensive approach, it is ensured that every factor influencing the user experience is carefully considered and optimized.
Users
A wide variety of people who are representative of the Staples.ca user base will be the focus of the UX testing sessions. This comprises: 1.
office workers 2.
proprietors of small businesses 3.
Learners 4.
People looking to purchase office supplies for personal or professional use.
Participants will be chosen based on a variety of criteria, including age, occupation, and level of technological proficiency. This guarantees that test results fairly represent the requirements and inclinations of the wide range of Staples.ca users.
Sessions
There will be two components to the testing sessions: introductory briefing: Participants will be provided with all the information they need to understand the testing procedure, including instructions and consent forms. During the testing session, users will actively navigate the website, completing tasks as they go and offering comments on how they felt about the user experience. This methodical approach guarantees that participants are well-informed and actively participating throughout the testing process, while also facilitating effective data collection.
Incentives
Discounts on Staples.ca purchases will be given to participants as a way to encourage engagement and encourage participation. Participants will specifically receive a 15% discount, up to a $25 maximum, on their subsequent orders. This thank-you note highlights Staples.ca's
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dedication to appreciating user feedback and promotes continued involvement in upcoming testing projects.
User Profile
4.1 Choice of Persona
Persona 1: Ashwini Chaudhary, the Small Business Owner
Justification:
•
Representation of Key User Group:
Small business owners constitute a significant portion of Staples.ca's user base, making Ashwini an ideal persona. Her focus on efficiency and cost-effectiveness aligns with the platform's value proposition.
•
Pain Points Addressed:
Ashwini’s limited time for online shopping reflects a common challenge among small business owners. Testing scenarios with her will help identify any barriers to a quick and seamless shopping experience.
Persona 2: Fouziya Banu Dadapeer, the Freelancer
Justification:
•
Showcasing Variety in Users:
Fouziya, as a freelancer, represents a user with different priorities and preferences. Her focus on finding unique office supplies adds diversity to the testing scenarios, allowing for a holistic evaluation of the platform's features.
•
Addressing Budget Constraints:
Fouziya’s limited budget for office supplies introduces an important aspect for consideration. Staples.ca can benefit from feedback on how to cater to cost-conscious users.
Persona 3: Tushar Kumar, the Remote Worker
Justification:
•
Adapting to Changing Work Environments:
With the rise of remote work, individuals like Tushar have become increasingly reliant on online platforms for office supplies. His goals align with creating an efficient home office, reflecting the changing dynamics of the modern workforce.
•
Testing Delivery Speed and Ergonomics:
Tushar’s needs for fast delivery and ergonomic office furniture align with current trends. Usability testing with Tushar will shed light on how well Staples.ca addresses these specific requirements.
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Persona 4: Vasu Kathoriya, the IT Professional
Justification:
•
Corporate Procurement Perspective:
Vasu, as an IT professional, brings a corporate procurement perspective to the testing scenarios. His strict adherence to corporate policies and focus on technical products offers insights into a segment with unique considerations.
•
Bulk Ordering Evaluation:
Staples.ca often serves businesses with substantial procurement needs. Vasu’s involvement ensures scenarios that assess the platform's efficiency in catering to bulk orders and technical requirements.
5. Screening Questionnaire
The screening questionnaire is designed to select participants based on their online shopping habits, frequency of office supply purchases, and familiarity with e-commerce platforms. This ensures a relevant and representative participant pool.
Pre-Test Questionnaires
1. Demographic data: • Name: • Age: • Gender:
• Frequency of online shopping: 2. Technology:
• I am comfortable using online platforms. (Strongly agree
/ Agree / Neutral / Disagree / Strongly disagree)
• I normally use the following devices for online shopping: (Computer / Laptop / Mobile
)
3. Staples.ca Usage:
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• I have visited Staples.ca before.
(Strongly agree / Agree / Neutral
/ Disagree / Strongly disagree)
• I often use Staples.ca to buy office supplies.
(Strongly agree / Agree / Neutral / Disagree
/ Strongly disagree)
• How would you rate your familiarity with the layout and navigation of the Staples.ca website? (Very Familiar / Somewhat Familiar / Neutral / Not Very Familiar / Not Familiar at All)
• Which sections or features of the Staples.ca website do you use most frequently? (Product Search / Category Navigation / Account Management / Cart and Checkout / Others)
• Do you find it easy to locate specific products or information on the Staples.ca website? (Very Easy / Easy / Neutral / Difficult / Very Difficult)
4. Product Preferences:
• I usually search for products on online shopping websites:
(Strongly Agree
/ Agree / Neutral / Disagree / Strongly Disagree)
• How do you usually discover new products on the Staples.ca website? (Browsing Categories / Using Search Functionality / Recommendations / Special Offers )
• What factors influence your decision to purchase office supplies from Staples.ca? (Price / Product Selection / Brand Reputation / Customer Reviews / Others, please specify)
5. Navigation preferences:
• Organization of product categories is important to me. (Strongly agree / Agree / Neutral / Disagree / Strongly disagree)
• How would you rate your familiarity with the layout and navigation of the Staples.ca website?
(Very Familiar / Somewhat Familiar / Neutral / Not Very Familiar / Not Familiar at All)
6. Experience with checkout process:
• Challenges I encounter during the payment process: _________________________________
• My preferred payment methods when shopping online:
(Credit Card / Debit Card / PayPal / Internet Banking)
7. Feedback on previous online shopping experiences with:
• Positive experience with the online store: _________________________________
• Frustrating online shopping experience: _________________________________
8. Usability Test Expectations:
• My expectations for participating in this usability test include: _________________________________
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• Specific improvements I hope to see at Staples.ca: _________________________________
9. Additional Comments or Concerns:
• Would you like to share more about your online shopping habits or preferences? __________________________________
Post-Task Questionnaires
Feedback for a specific task:
1. Rate the ease or difficulty of finding and adding specific office supplies to the cart. (Very Easy / Easy / Neutral / Difficult / Very Difficult)
2. Rate the time it took to complete the payment process for the selected item.
(Very fast
/ fast / neutral / slow / very slow)
3. Rate the likelihood that you would use the new function/task introduced during the test. (Very Likely / Likely
/ Neutral / Unlikely / Very Unlikely)
4. Did you feel confident in the security of your personal information during the checkout process?
(Very Confident / Confident / Neutral / Not Confident / Very Not Confident)
5. Were you satisfied with the variety of payment options available on Staples.ca? (Very Satisfied / Satisfied / Neutral / Dissatisfied / Very Dissatisfied)
6. How would you rate the speed and responsiveness of the website during your shopping experience? (Very Fast / Fast / Neutral / Slow / Very Slow)
7. Did you find the search function on Staples.ca helpful in locating specific items? (Very Helpful / Helpful / Neutral / Not Helpful / Very Not Helpful)
8. Describe any challenges you faced during the assignment. 9. What aspects could be improved based on the script just completed? Scenario Specific Questions:
10. Were there any features or options that you found particularly useful while completing the task?
11. Did you encounter any confusing elements or obstacles while completing the task?
12. How well did the task meet your expectations? (Perfectly aligned / Mostly aligned
/ Neutral / Poorly aligned / Completely misaligned)
13. Share any other comments or insights you have about the script you just finished.
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14. Based on your experience, would you consider this task necessary for a typical Staples.ca user?
( Yes / No / Not Sure)
Post-Test Questionnaire for the Staples.ca Usability Test
1. After completing all scenarios, rate the overall usability of Staples.ca.
(Excellent / Good / Neutral / Poor / Very Poor)
2. Provide feedback on consistency of user experience across tasks. __________________________________
3. In your opinion, what were the standout positive aspects of using Staples.ca?
4. Identify any lingering issues or challenges you encountered during the usability test.
5. Were there any specific tasks or functions that significantly affected your overall satisfaction?
6. How does Staples.ca compare to other online shopping platforms you've used in terms of usability? (Much better / better / similar / worse / much worse)
7. Consider the variety of tasks performed - do you believe Staples.ca outperforms its competitors in any particular area? If yes, please specify.
8. Are there areas where Staples.ca falls short compared to other online platforms?
9. Likelihood of continued use:
(Very Likely / Likely / Neutral / Unlikely / Very Unlikely)
10. After this usability test, how likely are you to continue using Staples.ca for your office supply needs? (Very Likely / Likely / Neutral / Unlikely / Very Unlikely)
11. Would you recommend staples.ca to your friends?
(Yes / No)
Post-Test Reaction Cards
Reaction Reaction Reaction Effective Satisfying Organized Creative Smooth Responsive Helpful Accessible User Friendly Intuitive Impressive Professional Fast Simplistic Understandable Easy to use Useful Relevant Flexible Convenient Valuable Attractive Familiar Comprehensive
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Usable Secured Optimized Clear calls to action Stable Quality content Engaging Trustworthy Innovative Transparent User-Centric Responsive Support USER-1
Pre-Test Questionnaires
1. Demographic data: • Name: Fouzia • Age : 26
• Gender: Female
• Frequency of online shopping: Often
2. Technology:
• I am comfortable using online platforms. (Strongly agree / Agree / Neutral / Disagree / Strongly disagree)
• I normally use the following devices for online shopping: (Computer / Laptop / Mobile)
3. Staples.ca Usage:
• I have visited Staples.ca before.
(Strongly agree / Agree / Neutral / Disagree / Strongly disagree)
• I often use Staples.ca to buy office supplies.
(Strongly agree / Agree / Neutral / Disagree / Strongly disagree)
• How would you rate your familiarity with the layout and navigation of the Staples.ca website? (Very Familiar / Somewhat Familiar / Neutral / Not Very Familiar / Not Familiar at All)
• Which sections or features of the Staples.ca website do you use most frequently? (Product Search / Category Navigation / Account Management / Cart and Checkout / Others)
• Do you find it easy to locate specific products or information on the Staples.ca website? (Very Easy / Easy / Neutral / Difficult / Very Difficult)
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5. Product Preferences:
• I usually search for products on online shopping websites:
(Strongly Agree / Agree / Neutral / Disagree / Strongly Disagree)
• How do you usually discover new products on the Staples.ca website? (Browsing Categories / Using Search Functionality / Recommendations / Special Offers )
• What factors influence your decision to purchase office supplies from Staples.ca? (Price / Product Selection / Brand Reputation / Customer Reviews / Others, please specify)
6. Navigation preferences:
• Organization of product categories is important to me. (Strongly agree / Agree / Neutral / Disagree / Strongly disagree)
• How would you rate your familiarity with the layout and navigation of the Staples.ca website?
(Very Familiar / Somewhat Familiar / Neutral / Not Very Familiar / Not Familiar at All)
7. Experience with checkout process:
• Challenges I encounter during the payment process: ______Difficulty entering credit card details.___________________________
• My preferred payment methods when shopping online:
(Credit Card / Debit Card / PayPal / Internet Banking)
8. Feedback on previous online shopping experiences with:
• Positive experience with the online store: ___Quick and easy navigation.______________________________
• Frustrating online shopping experience: _______Slow page loading times.__________________________
9. Usability Test Expectations:
• My expectations for participating in this usability test include: _____Providing feedback for website improvement.____________________________
• Specific improvements I hope to see at Staples.ca: ___Streamlined checkout process______________________________
10. Additional Comments or Concerns:
1.
• Would you like to share more about your online shopping habits or preferences? ___Prefer searching for discounts before purchasing._______________________________
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Task Name:
Task: Ordering Office Supplies
•
Scenario:
You are in charge of restocking office supplies for your workplace.
•
Objective:
Navigate to the 'Office Supplies' category, select a specific quantity of pens, sticky notes, and printer paper, and add them to your cart. Proceed to checkout.
Post-Task Questionnaires
Feedback for a specific task:
1. Rate the ease or difficulty of finding and adding specific office supplies to the cart. (Very Easy / Easy / Neutral / Difficult / Very Difficult)
2. Rate the time it took to complete the payment process for the selected item.
(Very fast / fast / neutral / slow / very slow)
3. Rate the likelihood that you would use the new function/task introduced during the test. (Very Likely / Likely / Neutral / Unlikely / Very Unlikely)
4. Did you feel confident in the security of your personal information during the checkout process?
(Very Confident / Confident / Neutral / Not Confident / Very Not Confident)
5. Were you satisfied with the variety of payment options available on Staples.ca? (Very Satisfied / Satisfied / Neutral / Dissatisfied / Very Dissatisfied)
6. How would you rate the speed and responsiveness of the website during your shopping experience? (Very Fast / Fast / Neutral / Slow / Very Slow)
7. Did you find the search function on Staples.ca helpful in locating specific items? (Very Helpful / Helpful / Neutral / Not Helpful / Very Not Helpful)
8. Describe any challenges you faced during the assignment. Difficulty finding specific product categories.
9. What aspects could be improved based on the script just completed? Clearer instructions on product details.
Scenario Specific Questions:
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10. Were there any features or options that you found particularly useful while completing the task?
Smart search suggestions.
11. Did you encounter any confusing elements or obstacles while completing the task?
Unclear product descriptions.
12. How well did the task meet your expectations? (Perfectly aligned / Mostly aligned / Neutral / Poorly aligned / Completely misaligned)
13. Share any other comments or insights you have about the script you just finished.
Overall, a user-friendly experience.
14. Based on your experience, would you consider this task necessary for a typical Staples.ca user?
( Yes / No / Not Sure)
Post-Test Questionnaire 1. After completing all scenarios, rate the overall usability of Staples.ca.
(Excellent / Good / Neutral / Poor / Very Poor)
2. Provide feedback on consistency of user experience across tasks. ____Consistent and smooth.______________________________
3. In your opinion, what were the standout positive aspects of using Staples.ca?
User-friendly interface and easy navigation.
4. Identify any lingering issues or challenges you encountered during the usability test.
Minor issues with product filtering
5. Were there any specific tasks or functions that significantly affected your overall satisfaction?
Quick and efficient checkout process.
6. How does Staples.ca compare to other online shopping platforms you've used in terms of usability? (Much better / better / similar / worse / much worse)
7. Consider the variety of tasks performed - do you believe Staples.ca outperforms competitors in any particular area? If yes, please specify.
Yes, in terms of website responsiveness.
8. Are there areas where Staples.ca falls short compared to other online platforms?
N/A
9. Likelihood of continued use:
(Very Likely / Likely / Neutral / Unlikely / Very Unlikely)
10. After this usability test, how likely are you to continue using Staples.ca for your office supply needs? (Very Likely / Likely / Neutral / Unlikely / Very Unlikely)
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11. Would you recommend staples.ca to your friends?
( Yes / No)
Post-Test Reaction Cards
Reaction Reaction Reaction Effective Satisfying Organized Creative Smooth Responsive Helpful Accessible User Friendly Intuitive Impressive Professional Fast Simplistic Understandable Easy to use Useful Relevant Flexible Convenient Valuable Attractive Familiar Comprehensive Usable Secured Optimized Clear calls to action Stable Quality content Engaging Trustworthy Innovative Transparent User-Centric Responsive Support Smooth: The Brother TN760 Black Toner Cartridge ordering process was smooth, making the final purchasing process simple and pleasurable. The transaction flow and navigation of the website were incredibly seamless.
Helpful: The website offered helpful details, compatibility, and customer reviews on the Brother TN760 Black Toner Cartridge. Making an informed choice prior to placing the order was made easier thanks to this.
User Friendly: Overall, the user interface was simple to use and intuitive. It made it simple to browse through product categories and move through the purchase procedure.
Fast: The checkout procedure was quick and easy. A speedy and enjoyable buying experience was enhanced by the short steps needed to complete the transaction and the quick loading speeds
Convenient: The ease with which the precise office supplies, such as the Brother TN760 Black Toner Cartridge, could be located and ordered contributed to the success of the whole
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transaction. It was easy to find and buy the required item thanks to the website's structure and search capabilities.
Clear Calls to Action: The ordering procedure was made simple and less confusing by the website's obvious calls to action, which included large buttons for adding things to the cart and checking out.
Attractive: The website had a visually appealing layout and design. This enhanced general contentment and improved people's opinions of the product.
Responsive: The website offered a responsive and engaging surfing experience by reacting well to user input. This promptness added to the impression of dependability and expertise. Quality Content: Making an informed choice about the office supplies was made easier by the high-quality content offered by the thorough product descriptions, specifications, and user reviews.
Engaging: The user's attention was captured and they were encouraged to explore the products beyond the item they had first searched for, all thanks to the engaging overall experience of the website.
User 2:
Pre-Test Questionnaires
:
1. Demographic data: • Name: Vasu Kathrotia
• Age: 23
• Gender: Male
• Frequency of online shopping: Very often
2. Technology:
• I am comfortable using online platforms. (Strongly agree
/ Agree / Neutral / Disagree / Strongly disagree)
• I normally use the following devices for online shopping: (Computer / Laptop / Mobile
)
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3. Staples.ca Usage:
• I have visited Staples.ca before.
(Strongly agree / Agree / Neutral
/ Disagree / Strongly disagree)
• I often use Staples.ca to buy office supplies.
(Strongly agree / Agree / Neutral / Disagree
/ Strongly disagree)
• How would you rate your familiarity with the layout and navigation of the Staples.ca website? (Very Familiar / Somewhat Familiar / Neutral / Not Very Familiar / Not Familiar at All)
• Which sections or features of the Staples.ca website do you use most frequently? (Product Search / Category Navigation / Account Management / Cart and Checkout / Others)
• Do you find it easy to locate specific products or information on the Staples.ca website? (Very Easy / Easy / Neutral / Difficult / Very Difficult)
4. Product Preferences:
• I usually search for products on online shopping websites:
(Strongly Agree
/ Agree / Neutral / Disagree / Strongly Disagree)
• How do you usually discover new products on the Staples.ca website? (Browsing Categories / Using Search Functionality / Recommendations / Special Offers )
• What factors influence your decision to purchase office supplies from Staples.ca? (Price / Product Selection / Brand Reputation / Customer Reviews / Others, please specify)
5. Navigation preferences:
• Organization of product categories is important to me. (Strongly agree / Agree / Neutral / Disagree / Strongly disagree)
• How would you rate your familiarity with the layout and navigation of the Staples.ca website?
(Very Familiar / Somewhat Familiar / Neutral / Not Very Familiar / Not Familiar at All)
6. Experience with checkout process:
• Challenges I encounter during the payment process: There were no challenges encountered
• My preferred payment methods when shopping online:
(Credit Card / Debit Card / PayPal / Internet Banking)
7. Feedback on previous online shopping experiences with:
• Positive experience with the online store: Quick and Easy
• Frustrating online shopping experience: Not encountered yet
8. Usability Test Expectations:
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• My expectations for participating in this usability test include: I would be testing new layout of the webpage of staples
• Specific improvements I hope to see at Staples.ca:
Faster website loading times.
9. Additional Comments or Concerns:
• Would you like to share more about your online shopping habits or preferences? I prefer websites with clear product categories for easy navigation.
2.
Task: Setting Up a Home Office Chair
•
Scenario:
You've just purchased a new office chair for your home workspace.
•
Objective:
Find and explore the 'Furniture' category, locate the purchased office chair, add it to your cart, and initiate the checkout process.
Post-Task Questionnaires:
Feedback for a specific task:
1. Rate the ease or difficulty of finding and adding specific office supplies to the cart. (Very Easy / Easy / Neutral / Difficult / Very Difficult)
2. Rate the time it took to complete the payment process for the selected item.
(Very fast
/ fast / neutral / slow / very slow)
3. Rate the likelihood that you would use the new function/task introduced during the test. (Very Likely / Likely
/ Neutral / Unlikely / Very Unlikely)
4. Did you feel confident in the security of your personal information during the checkout process?
(Very Confident / Confident / Neutral / Not Confident / Very Not Confident)
5. Were you satisfied with the variety of payment options available on Staples.ca? (Very Satisfied / Satisfied / Neutral / Dissatisfied / Very Dissatisfied)
6. How would you rate the speed and responsiveness of the website during your shopping experience? (Very Fast / Fast / Neutral / Slow / Very Slow)
7. Did you find the search function on Staples.ca helpful in locating specific items? (Very Helpful / Helpful / Neutral / Not Helpful / Very Not Helpful)
8. Describe any challenges you faced during the assignment. None
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9. What aspects could be improved based on the script just completed?
Faster website loading times. Scenario Specific Questions:
10. Were there any features or options that you found particularly useful while completing the task?
The search function was efficient.
11. Did you encounter any confusing elements or obstacles while completing the task?
No.
12. How well did the task meet your expectations? (Perfectly aligned / Mostly aligned
/ Neutral / Poorly aligned / Completely misaligned)
13. Share any other comments or insights you have about the script you just finished.
Overall, a smooth shopping experience.
14. Based on your experience, would you consider this task necessary for a typical Staples.ca user?
( Yes / No / Not Sure)
Post-Test Questionnaire:
1. After completing all scenarios, rate the overall usability of Staples.ca.
(Excellent / Good / Neutral / Poor / Very Poor)
2. Provide feedback on consistency of user experience across tasks. Consistent
Clear layout and easy navigation.
3. In your opinion, what were the standout positive aspects of using Staples.ca?
Easy Navigation
4. Identify any lingering issues or challenges you encountered during the usability test.
Website loading times could be improved.
5. Were there any specific tasks or functions that significantly affected your overall satisfaction?
The search function was particularly helpful.
6. How does Staples.ca compare to other online shopping platforms you've used in terms of usability? (Much better / better / similar / worse / much worse)
Similar
7. Consider the variety of tasks performed - do you believe Staples.ca outperforms its competitors in any particular area? If yes, please specify.
Product Selection is Good
8. Are there areas where Staples.ca falls short compared to other online platforms?
Website loading times
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9. Likelihood of continued use:
(Very Likely / Likely / Neutral / Unlikely / Very Unlikely)
10. After this usability test, how likely are you to continue using Staples.ca for your office supply needs? (Very Likely / Likely / Neutral / Unlikely / Very Unlikely)
11. Would you recommend staples.ca to your friends?
(Yes / No)
Post-Test Reaction Cards:
Reaction Reaction Reaction Effective Satisfying Organized Creative Smooth Responsive Helpful Accessible User Friendly Intuitive Impressive Professional Fast Simplistic Understandable Easy to use Useful Relevant Flexible Convenient Valuable Attractive Familiar Comprehensive Usable Secured Optimized Clear calls to action Stable Quality content Engaging Trustworthy Innovative Transparent User-Centric Responsive Support Effective - Staples.ca efficiently meets my needs.
Satisfying - Shopping on Staples.ca is a satisfying experience.
Organized - The layout of Staples.ca is well-organized.
Smooth - Browsing and shopping on Staples.ca is smooth.
Responsive - Staples.ca responds quickly to my actions.
Helpful - Staples.ca offers helpful features and information.
Accessible - Staples.ca is easily accessible on various devices.
User Friendly - Staples.ca is user-friendly and intuitive.
Fast - Staples.ca loads quickly and processes transactions fast.
Clear calls to action - Staples.ca provides clear instructions for easy navigation.
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User 3:
Pre-Test Questionnaires
:
1. Demographic data: • Name: Tushar Kumar
• Age: 23
• Gender: Male
• Frequency of online shopping: often
2. Technology:
• I am comfortable using online platforms. (Strongly agree
/ Agree / Neutral / Disagree / Strongly disagree)
• I normally use the following devices for online shopping: (Computer / Laptop / Mobile
)
3. Staples.ca Usage:
• I have visited Staples.ca before.
(Strongly agree / Agree / Neutral
/ Disagree / Strongly disagree)
• I often use Staples.ca to buy office supplies.
(Strongly agree / Agree / Neutral / Disagree
/ Strongly disagree)
• How would you rate your familiarity with the layout and navigation of the Staples.ca website? (Very Familiar / Somewhat Familiar / Neutral / Not Very Familiar / Not Familiar at All)
• Which sections or features of the Staples.ca website do you use most frequently? (Product Search / Category Navigation / Account Management / Cart and Checkout / Others)
• Do you find it easy to locate specific products or information on the Staples.ca website? (Very Easy / Easy / Neutral / Difficult / Very Difficult)
4. Product Preferences:
• I usually search for products on online shopping websites:
(Strongly Agree
/ Agree / Neutral / Disagree / Strongly Disagree)
• How do you usually discover new products on the Staples.ca website? (Browsing Categories / Using Search Functionality / Recommendations / Special Offers )
• What factors influence your decision to purchase office supplies from Staples.ca? (Price / Product Selection / Brand Reputation / Customer Reviews / Others, please specify)
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5. Navigation preferences:
• Organization of product categories is important to me. (Strongly agree / Agree / Neutral / Disagree / Strongly disagree)
• How would you rate your familiarity with the layout and navigation of the Staples.ca website?
(Very Familiar / Somewhat Familiar / Neutral / Not Very Familiar / Not Familiar at All)
6. Experience with checkout process:
• Challenges I encounter during the payment process: Little bit because haven’t used much
• My preferred payment methods when shopping online:
(Credit Card / Debit Card / PayPal / Internet Banking)
7. Feedback on previous online shopping experiences with:
• Positive experience with the online store: Quite easy
• Frustrating online shopping experience: yes sometimes
8. Usability Test Expectations:
• My expectations for participating in this usability test include: I would be experimenting with the new design of the staples website.
• Specific improvements I hope to see at Staples.ca: quicker loading times for websites.
9. Additional Comments or Concerns:
• Would you like to share more about your online shopping habits or preferences? I prefer websites with clear product categories for easy navigation.
•
Task: Finding a Printer Cartridge
o
Scenario:
Your printer is running out of ink, and you need to order a replacement cartridge.
o
Objective:
Use the search function to find the correct printer cartridge, verify compatibility, and add it to your cart. Proceed to checkout.
Post-Task Questionnaires:
Feedback for a specific task:
1. Rate the ease or difficulty of finding and adding specific office supplies to the cart. (Very Easy / Easy / Neutral / Difficult / Very Difficult)
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2. Rate the time it took to complete the payment process for the selected item.
(Very fast
/ fast / neutral / slow / very slow)
3. Rate the likelihood that you would use the new function/task introduced during the test. (Very Likely / Likely
/ Neutral / Unlikely / Very Unlikely)
4. Did you feel confident in the security of your personal information during the checkout process?
(Very Confident / Confident / Neutral / Not Confident / Very Not Confident)
5. Were you satisfied with the variety of payment options available on Staples.ca? (Very Satisfied / Satisfied / Neutral / Dissatisfied / Very Dissatisfied)
6. How would you rate the speed and responsiveness of the website during your shopping experience? (Very Fast / Fast / Neutral / Slow / Very Slow)
7. Did you find the search function on Staples.ca helpful in locating specific items? (Very Helpful / Helpful / Neutral / Not Helpful / Very Not Helpful)
8. Describe any challenges you faced during the assignment. few
9. What aspects could be improved based on the script just completed?
easy access Scenario Specific Questions:
10. Were there any features or options that you found particularly useful while completing the task?
The website was super fast.
11. Did you encounter any confusing elements or obstacles while completing the task?
No.
12. How well did the task meet your expectations? (Perfectly aligned / Mostly aligned
/ Neutral / Poorly aligned / Completely misaligned)
13. Share any other comments or insights you have about the script you just finished.
Overall, a smooth shopping experience.
14. Based on your experience, would you consider this task necessary for a typical Staples.ca user?
( Yes / No / Not Sure)
Post-Test Questionnaire:
1. After completing all scenarios, rate the overall usability of Staples.ca.
(Excellent / Good / Neutral / Poor / Very Poor)
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2. Provide feedback on consistency of user experience across tasks. Clear navigation.
3. In your opinion, what were the standout positive aspects of using Staples.ca?
Variety of Products.
4. Identify any lingering issues or challenges you encountered during the usability test.
Payment can be improved. 5. Were there any specific tasks or functions that significantly affected your overall satisfaction?
Recommendations.
6. How does Staples.ca compare to other online shopping platforms you've used in terms of usability? (Much better / better / similar / worse / much worse)
7. Consider the variety of tasks performed - do you believe Staples.ca outperforms its competitors in any particular area? If yes, please specify.
Yes, in some areas like range of products.
8. Are there areas where Staples.ca falls short compared to other online platforms?
Payment processing.
9. Likelihood of continued use:
(Very Likely / Likely / Neutral / Unlikely / Very Unlikely)
10. After this usability test, how likely are you to continue using Staples.ca for your office supply needs? (Very Likely / Likely / Neutral / Unlikely / Very Unlikely)
11. Would you recommend staples.ca to your friends?
(Yes / No)
Post-Test Reaction Cards:
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Reaction Reaction Reaction Effective Satisfying Organized Creative Smooth Responsive Helpful Accessible User Friendly Intuitive Impressive Professional Fast Simplistic Understandable Easy to use Useful Relevant Flexible Convenient Valuable Attractive Familiar Comprehensive Usable Secured Optimized Clear calls to action Stable Quality content Engaging Trustworthy Innovative Transparent User-Centric Responsive Support Effective: Gets the job done efficiently.
Creative: Offers innovative solutions or designs.
Helpful: Provides assistance or support when needed.
Intuitive: Easy to understand and use without much instruction.
Fast: Operates quickly, saving time.
Easy to use: Simple and straightforward to navigate.
Flexible: Adaptable to various needs or situations.
Attractive: Appealing visual design or presentation.
Usable: Practical and functional for its intended purpose.
Optimized: Fine-tuned for maximum performance or efficiency.
USER 4
Pre-Test Questionnaire:
Demographic Data:
Name : Ashwini Chaudhary
Age: 28
Gender: Female
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Frequency of online shopping: (Rarely / Occasionally / Often / Very often)
Technology:
How comfortable are you using online platforms?
(Strongly agree / Agree / Neutral / Disagree / Strongly disagree)
What device do you primarily use for online shopping?
(Computer / Laptop / Mobile)
Staples.ca Usage:
Have you visited Staples.ca before?
(Yes / No)
How frequently do you use Staples.ca to buy office supplies?
(Rarely / Occasionally / Often / Very often)
Rate your familiarity with the layout and navigation of the Staples.ca website.
(Very Familiar / Somewhat Familiar / Neutral / Not Very Familiar / Not Familiar at All)
Which sections or features of the Staples.ca website do you use most frequently?
(Product Search / Category Navigation / Account Management / Cart and Checkout / Others)
Do you find it easy to locate specific products or information on the Staples.ca website?
(Very Easy / Easy / Neutral / Difficult / Very Difficult)
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Product Preferences:
How do you usually discover new products on the Staples.ca website?
(Browsing Categories / Using Search Functionality / Recommendations / Special Offers)
What factors influence your decision to purchase office supplies from Staples.ca?
(Price / Product Selection / Brand Reputation / Customer Reviews / Others, please specify)
Navigation Preferences:
How important is the organization of product categories to you?
(Strongly agree / Agree / Neutral / Disagree / Strongly disagree)
Experience with Checkout Process:
Describe any challenges you encounter during the payment process.
One challenge I encountered during the payment process was difficulty in applying a discount code, as the option was not readily visible on the checkout page.
What are your preferred payment methods when shopping online?
(Credit Card / Debit Card / PayPal / Internet Banking / Other, please specify)
Feedback on Previous Online Shopping Experiences:
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Share a positive experience you've had with an online store.
A positive experience I've had with an online store was their prompt customer support, resolving an issue with my order within minutes via live chat.
Describe a frustrating online shopping experience you've encountered.
A frustrating online shopping experience I encountered was when the website crashed during checkout, causing me to lose my cart items and forcing me to start over.
Usability Test Expectations:
What are your expectations for participating in this usability test?
My expectations for participating in this usability test include providing feedback to improve the user experience and potentially benefiting from product discounts as incentives.
Are there specific improvements you hope to see at Staples.ca?
I hope to see improvements in the website's navigation, checkout process efficiency.
Additional Comments or Concerns:
Would you like to share more about your online shopping habits or preferences?
I prefer online shopping for its convenience and variety. I often compare prices and read reviews before making a purchase decision.
Post-Task Questionnaire:
Feedback for a Specific Task:
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Rate the ease or difficulty of finding and adding specific office supplies to the cart.
(Very Easy / Easy / Neutral / Difficult / Very Difficult)
Rate the time it took to complete the payment process for the selected item.
(Very fast / fast / neutral / slow / very slow)
1.
Rate the likelihood that you would use the new function/task introduced during the test: Likely. The new function seemed convenient and user-friendly.
2.
Did you feel confident in the security of your personal information during the checkout process? Very Confident. The website provided clear information about security measures, which reassured me.
3.
Were you satisfied with the variety of payment options available on Staples.ca? Satisfied. There were multiple payment options available, which made the checkout process flexible.
4.
How would you rate the speed and responsiveness of the website during your shopping experience? Fast. The website was quick to load, and I didn't experience any lag while navigating.
5.
Did you find the search function on Staples.ca helpful in locating specific items? Very Helpful. The search function provided accurate results and made finding items easy.
6.
Describe any challenges you faced during the assignment: I didn't encounter any significant challenges during the task. Everything seemed straightforward.
7.
What aspects could be improved based on the script just completed? The checkout process could be streamlined further to reduce the number of steps required.
8.
Were there any features or options that you found particularly useful while completing the task? The filtering options on the search results page were helpful in narrowing down the choices.
9.
Did you encounter any confusing elements or obstacles while completing the task? No, everything was clear and intuitive.
10.
How well did the task meet your expectations? Mostly aligned. The task was as I expected, but there's always room for improvement.
11.
Share any other comments or insights you have about the script you just finished: Overall, I had a positive experience with the website. However, minor tweaks could enhance the user experience further.
12.
Based on your experience, would you consider this task necessary for a typical Staples.ca user? Yes. The task was relevant and reflected common user scenarios.
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Post-Test Reaction Cards
Reaction Reaction Reaction Effective Satisfying Organized Creative Smooth Responsive Helpful Accessible User Friendly Intuitive Impressive Professional Fast Simplistic Understandable Easy to use Useful Relevant Flexible Convenient Valuable Attractive Familiar Comprehensive Usable Secured Optimized Clear calls to action Stable Quality content Engaging Trustworthy Innovative Transparent User-Centric Responsive Support Effective: The system produces the required outcomes by carrying out its planned tasks in an efficient manner. Creative: The system exhibits unique and inventive ways to address user requirements. User-friendly: The system's usability and user experience were given careful consideration throughout design. Impressive: The system performs better than expected and has a good effect. Convenient: The system saves the user time and effort by being suitable and easy to use. Valuable: The user receives substantial advantages or benefits from the system. High-quality Content: The system provides features or information that are pertinent and of a high caliber. Reliability and confidence in the system's performance and security are fostered by its trustworthy nature. Transparent: The actions, procedures, and information provided by the system are easily comprehensible. Responsive: The system ensures seamless interactions by quickly responding to changes or inputs from users. Video Consent Form
Video Consent Form
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•
Usability Center - Video Permission Form
•
I hereby give my permission to be videotaped as part of my participation in the Staples.ca usability test conducted on [date] at the Usability Center.
•
My first name only may be reported in association with the session results.
•
I understand and consent to the use and release of the video recording to the Usability Center and to the client. I further understand that the video recording and any highlights extracted from the recording may be used for review by the client and by the Usability Center. Representative video excerpts may also be used within presentations to the client, at professional meetings, and as part of research.
•
I give up any rights to the video recording and understand that the recording may be used for the purposes described in this release form without further permission.
•
I understand that if for any reason I do not want to continue, I can leave at any time during this recording session.
•
Printed Name: ________________________________
•
Date: ________________________________
•
Signature: ________________________________
6. Tasks/Scenarios
•
Task: Ordering Office Supplies
o
Scenario:
You are in charge of restocking office supplies for your workplace.
o
Objective:
Navigate to the 'Office Supplies' category, select a specific quantity of pens, sticky notes, and printer paper, and add them to your cart. Proceed to checkout.
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▪
•
Task: Setting Up a Home Office Chair
o
Scenario:
You've just purchased a new office chair for your home workspace.
o
Objective:
Find and explore the 'Furniture' category, locate the purchased office chair, add it to your cart, and initiate the checkout process.
o
•
Task: Finding a Printer Cartridge
o
Scenario:
Your printer is running out of ink, and you need to order a replacement cartridge.
o
Objective:
Use the search function to find the correct printer cartridge, verify compatibility, and add it to your cart. Proceed to checkout.
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o
•
Task: Back-to-School Shopping
o
Scenario:
It's time for back-to-school shopping for your child.
o
Objective:
Explore the 'Back-to-School' section, select a backpack, notebooks, and other school essentials. Add them to your cart and proceed to checkout.
o
•
Task: Updating Stationery Supplies
o
Scenario:
You want to update your stationery collection.
o
Objective:
Navigate to the 'Stationery' category, choose a set of stylish notebooks, pens, and other stationery items. Add them to your cart and proceed to checkout.
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•
Task: Exploring Tech Gadgets
o
Scenario:
You're interested in exploring the latest tech gadgets.
o
Objective:
Visit the 'Electronics' category, choose a tech gadget of interest (e.g., headphones, USB accessories), add it to your cart, and proceed to checkout.
Roles and responsibilities of the stakeholders
1.
Key stakeholders include Staples.ca product managers, web developers, marketing teams, and the end-users who rely on the platform for their office supply needs. The insights gathered from this usability testing will directly impact the decisions and improvements made by the development and marketing teams.
UX Researcher:
Conduct user research and create user personas specific to Staples.ca.
Develop test scenarios and tasks aligning with the goals of the Staples.ca project.
Recruit suitable participants for the usability testing focusing on Staples.ca users.
Analyze user behavior and provide insights tailored to Staples.ca's user experience.
2.
Facilitator:
Guide participants through tasks related to Staples.ca during testing sessions.
Ensure a comfortable and controlled testing environment for Staples.ca testing.
Follow scripted instructions, emphasizing Staples.ca functionalities.
Collect observational data and notes during testing specific to Staples.ca.
3.
Observers (Staples.ca Team Representatives):
Observe participant interactions with a focus on Staples.ca features.
Document insights, issues, and noteworthy user behaviors related to Staples.ca.
Collaborate with the facilitator to capture a comprehensive view for Staples.ca.
Maintain objectivity and avoid interference during testing for Staples.ca.
4.
Participants (Staples.ca Users):
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Engage in tasks provided by the facilitator, emphasizing Staples.ca operations.
Provide honest feedback and opinions on the user experience of Staples.ca.
Sign consent forms and adhere to ethical guidelines specific to Staples.ca testing.
Complete pre-test, post-task, and post-test questionnaires tailored to Staples.ca.
5.
Staples.ca Project Manager:
Oversee the entire usability testing project for Staples.ca.
Define project goals, objectives, and success criteria specific to Staples.ca.
Allocate resources and set timelines for each phase of Staples.ca testing.
Liaise with stakeholders, including the Staples.ca team, and communicate project progress.
Testing milestones, Timelines and Schedules
1. Milestone: Project Initiation
•
Timeline: Week 1
•
Define project goals, objectives, and success criteria for Staples.ca usability testing.
•
Assemble the testing team, including stakeholders and participants.
•
Conduct a kick-off meeting to align all team members with Staples.ca testing objectives.
2. Milestone: Planning and Preparation
•
Timeline: Weeks 2-3
•
Develop user personas and scenarios tailored to Staples.ca.
•
Create pre-test, post-task, and post-test questionnaires for Staples.ca users.
•
Design testing scripts, forms, and checklists specific to Staples.ca functionalities.
•
Set up a recruitment process for selecting participants for Staples.ca usability testing.
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3. Milestone: Recruitment and Screening
•
Timeline: Weeks 4-5
•
Begin participant recruitment based on Staples.ca user criteria.
•
Screen potential participants using pre-defined criteria for Staples.ca usability testing.
•
Confirm participant availability and consent for the testing sessions related to Staples.ca.
4. Milestone: Testing Sessions
•
Timeline: Weeks 6-8
•
Conduct usability testing sessions with participants interacting with Staples.ca.
•
Facilitate tasks outlined in scenarios while capturing observations.
•
Ensure participants complete pre-test, post-task, and post-test questionnaires for Staples.ca.
5. Milestone: Data Analysis
•
Timeline: Weeks 9-10
•
Analyze the collected data, focusing on user interactions with Staples.ca.
•
Identify patterns, insights, and areas of improvement for Staples.ca usability.
•
Prepare a comprehensive report outlining findings, recommendations, and key takeaways.
6. Milestone: Reporting and Presentation
•
Timeline: Weeks 11-12
•
Generate a formal report summarizing the usability testing results for Staples.ca.
•
Prepare a presentation for stakeholders, sharing insights and proposed enhancements.
•
Engage in discussions with the Staples.ca team to address queries and provide further clarification.
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References
10.1 Sources and Citations References (Staples canada, n.d.)
Carol M. Barnum. (2021) Usability Testing Essentials: https://www.sciencedirect.com/topics/computer-science/product-reaction-card (2020,June 13)The best usability Testing Questions : https://www.hotjar.com/usability%20testing/questions/ Minutes of Meeting
Team Name:
SCREAM & CODE
Members:
Tushar Kumar : 1222076
Fouziya Banu Dadapeer : 1218694 Vasu Nitesh Kathrotia : 1220193
Ashwini Chaudhary : 1217696
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Team Logo:
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